BAD Marketing Podcast with Eddie Maalouf BAD Marketing

Omer Bloch and Esteban Andrade (Founders of Remote Latinos) join us in this episode to share their amazing journey from the agency world to creating a successful business. Find out how Remote Latinos became the top choice for hiring great remote talent from Latin America.
In this episode, Omer and Esteban talk about the challenges they faced, the smart hiring strategies they use, and the HUGE benefits of hiring remote workers from Latin America. They also share how they keep their remote teams motivated and performing well, which is a key factor of making sure your remote team is stable.
Whether you’re a business owner, an HR professional, or just interested in remote work, this episode has something for you.
Tune in to learn from the founders of Remote Latinos and take your hiring game to the next level! Don’t miss out on this chance to hear from industry leaders.

FOLLOW OMER & ESTEBAN
Omer's Instagram: https://www.instagram.com/omerbloch/
Omer's LinkedIn: https://www.linkedin.com/in/omer-bloch
Esteban's Instagram: https://www.instagram.com/estenick/
Esteban's Linkedin: https://www.linkedin.com/in/estenick/
Remote Latinos: https://www.remotelatinos.com/
Remote Latinos Instagram: https://www.instagram.com/remotelatinos/

TIMESTAMPS:
00:00 - Introduction
06:06 - Establishing Remote Latinos
09:00 - Living and Recruiting in Colombia
16:00 - Hiring and Training Talent
20:45 - The Role of AI in Recruitment
23:53 - Overcoming Common Hiring Mistakes
25:00 - Eddie's Hiring Hack
29:05 - Attention To Detail
39:30 - Onboarding Process and Its Importance
45:40 - The Future of Remote Latinos
54:42 - Fortune Cookie Advice & Closing

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://bad-marketing.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@badmarketers
EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakebadads
Marketing Course: https://www.brilliantmarketers.com/

Edward Collins (Founding Partner & Wealth Advisor of Collins Lambert, LLC) joins us to share his journey from government work to becoming a successful entrepreneur, teaching everyone about financial literacy. In this discussion, Edward talks about the importance of understanding the tax code and using strategies like home office deductions and the Augusta rule to save money. These two things are just the beginning of the sauce Edward drops on this podcast.
Edward also delves into what it takes to qualify as a real estate professional and the benefits of things like cost segregation and charitable remainder unit trusts. He emphasizes the need to ask SMART questions and find creative solutions to reduce tax burdens.
For the experts out there, Edward also discusses advanced techniques like leveraging bonus depreciation for non-real estate assets and earning tax credits for investments in research and development, oil and gas, and solar energy. Again, this is just the tip of the iceberg.
Tune in to this episode and gain valuable insights from a seasoned wealth advisor on how to navigate the complex world of taxes and optimize your financial strategies. If you seriously want to take your tax filing game to another level, you don’t want to miss this one.

FOLLOW EDWARD:
Website: https://www.collinslambert.com/edward-collins
YouTube: https://www.youtube.com/channel/UCYRcHiNZ3bNTxb06pMGszgA
Instagram: https://www.instagram.com/edwardcollins_upleveled
TikTok: https://www.tiktok.com/@edwardcollins_upleveled
LinkedIn: https://www.linkedin.com/in/edwardrcollins/
 
TIMESTAMPS:
0:00 - Introduction and Welcoming Edward Collins
0:39 - How did you get into this space?
3:01 - Doing workshops at local libraries
5:48 - Clients overpaying and starting a financial planning practice
8:55 - Going to law school for fun!
10:34 - Services and coaching ("done-for-you services")
11:36 - Content importance in today's age + social media strategy
19:19 - Tier 1, 2 & 3 Tax Strategies
20:35 - Tier 1 Example: Home Office Deductions
22:40 - Tier 2 Example: Augusta Rule
26:20 - The power of "How?" instead of "Can?"
27:10 - Tier 3 Example: Deducting Travel Expenses
29:38 - "Buy real estate, you don't have to pay any money..." True or false? + Strategies
35:30 - Deduction vs Depreciation + Passive vs Active Income
44:05 - Charitable Cause Tax Deduction
48:38 - An out-of-the-box tax strategy...
54:07 - Fortune Cookie Advice & Closing Questions
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://bad-marketing.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@badmarketers

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakebadads
Marketing Course: https://www.brilliantmarketers.com/

Paul Daley (Former CEO @ Educate) joins us to share his compelling journey from agency owner to CEO of Iman Ghazi's 8-figure business. In this candid discussion, Paul opens up about the highs and lows of his career, including the tough lessons learned from running and selling his first agency. He highlights the critical importance of company culture and the impact of financial focus on business sustainability.
 
Paul also offers insights into his role in shaping a successful team and driving profitability over mere revenue growth. His story is not just about overcoming business challenges but also about the strategic shifts that can define a company's success. Tune in for some straightforward advice from a seasoned entrepreneur.



FOLLOW PAUL:
Instagram: https://www.instagram.com/pauldaley/
LinkedIn: https://www.linkedin.com/in/pauljdaley/



TIMESTAMPS:
0:00 - Introduction and Welcoming Paul
1:19 - How did you get into the agency space?
2:38 - Why would you leave a $100k/mo agency?
6:00 - Having a “sellable business”
12:31 - Moving to Joel Kaplan’s team
14:49 - Lessons from Joel’s Operational Style
17:16 - Sales Manager > COO > CEO, what were your responsibilities?
20:34 - CEO vs COO and how they’re different
25:25 - What did you learn from Iman?
29:18 - Eddie vs Paul on core values & mission statement
39:00 - Let’s dig into the acquisition info side…
44:35 - What happens in the sales funnel? + Sales resistance
49:42 - Top 3 things people need to do in the info product space
01:04:38 - What’s next for Paul?
01:08:54 - Fortune Cookie Advice + Closing Questions
 
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
 
FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@badmarketers

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakebadads
Marketing Course: https://www.brilliantmarketers.com/
 

Tyler Smith (CGO @ Timeline) is a visionary in the ecom and digital marketing industry. In this episode, Tyler shares his journey from his early days in corporate sales to becoming a leading figure in online retail management. He discusses the challenges and successes of expanding services to major platforms like Amazon and managing high-impact Facebook ad campaigns.
 
Tyler reveals his approach to building strong partnerships, securing multi-million dollar investments, and how his strategies propel business growth. He also emphasizes the importance of brand longevity and adapting to consumer needs, which have been crucial in navigating the competitive e-commerce landscape.
 
Join us as Tyler offers invaluable insights into leveraging digital platforms for business success and the importance of strategic innovation in today's fast-paced market. This isn’t a podcast you should miss if you’re looking for answers in the ecom industry.



FOLLOW TYLER:
LinkedIn: https://www.linkedin.com/in/tyler-smith-5415752a/



TIMESTAMPS:

00:00 - Introduction of guest Tyler Smith
01:46 - Tyler discusses the beginning of his e-commerce career
04:00 - Transition from corporate sales to managing Facebook ads for local businesses
06:00 - Expansion of services to Amazon sellers and overcoming challenges
07:00 - Launching and failing with new product lines; learning from customer feedback
10:00 - Strategic discussions on market testing and product adjustments
18:00 - HyperIce products & development + marketing strategies
29:20 - Securing major sports league partnerships and endorsements
32:13 - Transitioning out of HyperIce, exiting Clovo
33:05 - Eddie's personal push into the food industry
38:00 - Personal reflections on career transitions and new initiatives
42:05 - FDA GRAS + science behind the product
48:35 - Securing the BAG for an upcoming project...
57:00 - The most important asset = YOUR TEAM
58:19 - Top three things that will grow your brand?
1:08:34 - Fortune Cookie Advice
1:12:25 - How to connect with Tyler!
1:14:00 - "Extended Cut," extra questions for Eddie...
 
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
 
FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://bad-marketing.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing
 

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakeBADads
Marketing Course: https://www.brilliantmarketers.com/

We're back with the THIRD episode of Eddie's brother, Arab, the fearless YouTuber who dives headfirst into the world's riskiest places to bring back stories that blow your mind. Arab's not your typical traveler; he's out there making friends with people in dangerous slums and even spending days with the Mexican cartel. His adventures are wild, but getting them on YouTube? That's a whole other story, thanks to all the rules about what you can and can't show.


In this episode, Arab deep dives on how he turns his adrenaline-pumping experiences into viral videos that millions watch. We talk about the fine line between creating content that's real and raw versus keeping it safe for the web. Arab shares his struggles and successes, giving us a peek into his life as a creator who's always pushing the limits.


Tune in to hear all about Arab's journey, the behind-the-scenes of making content that stands out, and how he manages to keep his cool when things get super intense. It's a conversation filled with laughs, insights, and a few edge-of-your-seat moments that you won't want to miss.



FOLLOW ARAB:
Instagram: https://instagram.com/arab
Twitter: https://twitter.com/yourfellowarab
ArabUncut: https://www.arabuncut.com/


TIMESTAMPS:

0:00 - Intro
2:10 - Arab's YouTube numbers are crazy...
5:50 - What does Arab do for his content?
7:24 - Arab's experience living with the Mexican Cartel.
12:22 - Interviewing an actual hitman for 90 minutes.
19:51 - The difficulty of managing a business while trying to remain creative.
23:52 - Arab reflects on the challenge of leading a team as a creative individual.
32:34 - Selling BAD Marketing?! + future creative plans.
42:20 - What is Arab's next plan? + Eddie's prediction.
45:27 - The challenges of figuring out what to censor for YouTube guidelines.
48:10 - Shorts/analytics, splitting channels & why it's not a good idea.
55:14 - Closing thoughts.






We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
 
FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://bad-marketing.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing
 

EDDIE:
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakeBADads
Marketing Course: https://www.brilliantmarketers.com/

Zach Schubert (Founder of Agency Domain) is a trailblazer in the SEO and e-commerce world. As the co-founder of Qera Marketing, Zach shares his unconventional journey into the realm of digital marketing and agency ownership. From his initial reluctance to work directly with clients to his innovative approach of leveraging freelance talent, Zach's story is one of creativity, adaptability, and strategic foresight.
Diving deep into the intricacies of SEO for e-commerce, Zach offers invaluable insights into the challenges and opportunities presented by the evolving landscape of digital marketing. He discusses the critical importance of content creation, strategic backlinking, and the potential impacts of AI on future SEO practices. With a special focus on his unique strategy for client acquisition through Instagram DMs and the power of community in the agency world, this episode is packed with actionable advice for both e-commerce and agency professionals.
Whether you're navigating the complexities of agency growth, looking to enhance your SEO strategy, or simply interested in the entrepreneurial journey, Zach's expertise and innovative approaches provide a roadmap for success in today's digital ecosystem. Join us as we explore the journey of becoming an agency owner, the significance of SEO in e-commerce, and the value of community and strategic partnerships in achieving remarkable growth.

FOLLOW ZACH:
Instagram: https://www.instagram.com/heyzachschubert/
Twitter: https://twitter.com/heyzachschubert
LinkedIn: https://www.linkedin.com/in/heyzachschubert/
YouTube: https://www.youtube.com/@heyzachschubert
Agency Domain: https://discord.gg/agencydomain
 
TIMESTAMPS:

0:00 - Intro
1:52 - Zach’s Agency Journey, Personal Life + The Power of SEO
5:00 - Zach’s decision to move to freelancing + barber app
6:32 - Building an agency with a unique business model
8:16 - “I didn’t want to work with clients…” + arbitraging talent
11:08 - Boosted IG stories were… successful?
14:12 - SEO tactics, optimization, content creation & backlinking.
20:12 - Predictions on the future of SEO & AI
23:15 - Does the quality or quantity of traffic from backlinks matter?
24:15 - Why I chose ads over SEO as a service…
25:25 - Niche products and the speed of seeing SEO results
29:00 - Advice for agency owners
31:39 - The importance of investing time in people for agency owners
35:26 - The impact of community in the agency world
37:14 - How to connect with Zach and learn more about SEO

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakebadads
Marketing Course: https://www.brilliantmarketers.com/