Become a Media Maven Christina Nicholson

Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do. 

To dive deeper into how it works and how people make living as Instagram influencers, I'm resharing one of my most popular episodes with Christina Galbato who pulls back the curtain and shares her experience as an influencer and a coach to future influencers.

Christina is a social media influencer, online educator, and digital marketing expert. 

After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and lululemon, Christina pivoted into online education where she built a 7-figure business helping thousands of women build online empires as influencers. 

She has been featured on CNN and Forbes and was a speaker at AdWorld and StartUp Grind.

Find Christina on Instagram at @christinagalbato. 

For information on her Influencer Bootcamp and Blogger Bootcamp, visit ChristinaGalbato.com.


Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.

Warren Buffett said it takes 20 years to build a reputation. That means PR is a long-term game - not a sprint, but a marathon.
This is why most PR software requires an annual subscription and why most PR agencies require an annual contract.
Trust me, this isn’t to trap you and take your money. It’s just how the industry works.
I’m going to tell you why it works like this and how you can use it to your benefit from my perspective as the owner of a PR agency and someone who helps people do this on their own through my online course and mentoring program.
1. Your PR firm plants seeds that need time to grow.
2. It takes time to learn your company and plan an effective strategy.
3. Quick hits don’t have staying power.
4. The biggest media outlets often require the most time and effort.
5. The investment isn’t a guaranteed ROI.
If you hire anyone to handle PR for you, please  ask these questions:
How many will work on your team? What PR are you getting? Traditional media, podcasts, influencers, etc. How do you pitch? Press release distribution, etc. How will we check in and know what’s going on? Also, learn what to do yourself and/or have a VA do it or you block out 2-3 hours a week to execute what’s in Pitch Publicity Profit. 
Some resources I mentioned in this episode include:
My BootcampMy NewsletterMy InstagramJoin Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.

One of my Media Mentoring Program clients wanted to know more about how I repurpose my content, so here we go!
Last year, I approached content with a podcast first in mind. This year, I’m going YouTube first.
1. Audio is pulled from the YouTube video for my podcast on Become a Media Maven.
2. I pull a few one-minute snippets from the YouTube video to post short videos.
3. My assistant pulls the show notes and creates a blog post on MediaMavenAndMore.com.
4. My assistant creates a pin that leads to those show notes on my Pinterest. 
5. Create multiple eye-catching text copy with the help of Justin Welsh’s Content Operating System.
6. Add images to the multiple text posts. Then, you can post it on Instagram too.
7. Add videos to multiple text posts. Then, you can post it on Instagram AND TikTok. You can use stock video or take a video of yourself using a SwitchPod.
8. Create a carousel of images for a “5 tips” or “7 ways to” post to scroll through.
Click here to try Canva Pro for free.
So now we have created a:
1. YouTube video
2. Podcast
3. Blog Post
4. Pin that leads to the blog post
5. Multiple text posts
6. Multiple image posts
7. Multiple video posts
8. Carousel posts
from just one core content creation session.
I batch the content create sessions, then spend part of a day recreating all the content.
I just use a Google spreadsheet to keep track of it all and use Agorapulse to set it in the queue and forget it. 
If there is a way I can further repurpose and I didn’t mention it here, let me know!


Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.

I recently visited Southern California to visit three hotel clients of mine.


Most work was done before I left. For example, I already wrote three blog posts before leaving South Florida. 


That work included:

1. SEO keyword research for each place I was visiting using RankIQ. 




Try it out here: 
https://www.rankiq.com/?fpr=christina33
2. Write the blog post with hotel client inclusion, but not promotion




You can check out the three blog posts here:


What to Pack for a Trip to Palm Springs:
https://christinaallday.com/what-to-pack-for-a-trip-to-palm-springs/

5 Best Things to Do in Laguna Beach, California:
https://christinaallday.com/things-to-do-in-laguna-beach-california/

12 Best Things to Do in La Jolla, California:
https://christinaallday.com/things-to-do-in-la-jolla-california/


3. Kept in mind everything in the blog post during my trip/making a list



4. What I didn’t experience, I embedded images from Instagram 



5. Took pictures and video with reels in mind



6. Uploaded everything to a Google Drive folder to share with the client AND to work from when posting to social media



7. Updated my team with feedback on conversations with the client and my takeaways as a guest  




Some other resources mentioned include:
RankIQ: https://www.rankiq.com/?fpr=christina33My Lifestyle Blog: ChristinaAllDay.comMy Instagram: Instagram.com/ChristinaAllDayOnsen Hotel & Spa: https://onsenhotelspa.com/Art Hotel: https://arthotellagunabeach.com/Cormorant: https://cormorantlajolla.com/Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.

At the end of 2022, I asked the wonderful business owners on my email list to ask me anything about their biggest frustration in learning how to get attention without using ads. 


I saw a recurring theme with three people and answer their questions here about:
the amount of time it takes to write and repurpose content consistentlyfinding and following up with opportunities to be on other people’s platformsfinding the right people to contact in the mediahow to get messages to stand out so people actually open an email and act upon ithow to translate attention into sales Some resources mentioned in this episode include:
16 Places accepting contributors:https://www.mediamavenandmore.com/contributor/
Pitch Publicity Profit: https://www.mediamavenandmore.com/publicity
Media Mentoring Program: https://www.mediamavenandmore.com/media-mentoring-program/
Podcast Clout: https://podcastclout.com/
My Newsletter: https://www.mediamavenandmore.com/newsletter
Justin Welsh’s LinkedIn Operating System:https://www.justinwelsh.me/a/2147505019/Fb2eagAL
Justin Welsh’s Content Operating System:https://www.justinwelsh.me/a/2147507660/Fb2eagAL  
Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.

A Media Mentoring Program client of mine reached out on Facebook and suggested an episode idea, so I moved all the other ones down and bumped this one up for her. 


There is such an overlap between social media and PR. They work together, so make them work for you!


Build your brand on social media by sharing your expertise on social media. This way when a journalist does their research on you, they are convinced.Share your wins on social media. This shows your TRUE expertise.Do this regularly. Don’t do it once and forget it because then new followers won’t see it and current followers won’t remember.Connect with the person you’re pitching. This is why it’s important to select a handful of ones that will move the needle for you instead of 500 who cover your niche.Don’t just connect - like, comment, retweet, etc.After you pitch them, send them a tweet or message to give them a heads-up.After you earn coverage, share it on social media REPEATEDLY and tag the journalist who made it happen. I talk about the importance of this in previous episodes with journalists.

To do this seamlessly and automatically, I use Agorapulse. 
Try it free for 30 days here: https://www.agorapulse.com/?via=christina86


Join Christina's newsletter for insider tips on growing your business without ads here.

Become a contributor to a top website to build your brand with free resources here.

Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.