Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
How to tackle DIY research in your agency with Matt Seltzer
Back in the good old days (pre great recession) agencies used research to make their work smarter and more effective. But it became a luxury we trimmed out as we had to squeeze budgets. As we emerged from the recession, we dismissed research as expensive and didn’t build it into our recommendations as often as we should. But what if we could benefit from the insights research provides without busting the budget?
How to maximize strategic thinking in your agency with Adam Pierno
One of the biggest bottlenecks in many agencies is that the agency owner is the only person who can develop strategies for clients or new business pitches. As you know, this causes a host of problems, not the least of which is then the agency owner can’t focus on doing his/her job. Most owners feel stuck – believing that strategic thinking is not something you can teach. But what if you could?
Making the most of embedded employees with Drew McLellan
Many agencies have started reaping the benefits of embedding an account executive in a client’s office. By that I mean someone from the agency team literally has a desk or office in a client’s business for a set amount of time every week. Now that more agencies and clients have returned to the office, this becomes a very viable option again. In this episode, I want to talk about what this means, how to do it well, and both the risks and value of doing it.
Does Your Agency Need a Project Manager with Ben Aston
I believe there are four quadrants that build agency success: leadership, business development, delivering quality, and financial health. Ben Aston is here to share his insights on a plethora of project management areas, which include defining the skills for an ideal project manager, injecting flexibility into planning, reframing time tracking, and solving the problem of the dreaded “scope creep.”
How to Create an Amazing Client Experience with Stacey Singer
The reality is, we spend so much time thinking and worrying about business development and in most cases that exuberance is not really matched with the same level of excitement for our existing clients. Which is crazy because we all know that clients get much more profitable the longer we keep them. Despite knowing that – we keep making the same mistakes and jeopardizing our most important client relationships. What if we could avoid those mistakes?
How to be a better leader with Jeff Nischwitz
In this episode of Build a Better Agency, Jeff and I talk about the challenges and revelations of agency leadership over the last year during the pandemic. Beyond that we dive into the untapped power of vulnerability, the need for grace, and the biggest fears in modern leadership. We look at the specific skills and tools that leaders will need as we move into the next normal.