91 episodes

CHURN.FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.

CHURN.FM Andrew Michael

    • Business
    • 4.1 • 10 Ratings

CHURN.FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.

    EP 90 | Dave Blake (ClientSuccess) - How Adobe managed the transition from selling compact discs to cloud subscriptions.

    EP 90 | Dave Blake (ClientSuccess) - How Adobe managed the transition from selling compact discs to cloud subscriptions.

    Today on the show we have Dave Blake, founder, and CEO of ClientSuccessIn this episode, we talked about what motivated Dave to start ClientSuccess and how their service helps their customers drive expansion and reduce churn, he also shares what it was...

    • 36 min
    EP 89 | Luke Diaz (Clearbit) - How Optimizely, AppsFlyer and Clearbit approach their unique churn challenges.

    EP 89 | Luke Diaz (Clearbit) - How Optimizely, AppsFlyer and Clearbit approach their unique churn challenges.

    Today on the show we have Luke Diaz, VP of Customer Success at Clearbit.In this episode, we talked about why Luke made a career switch from working at a Hedge Fund to diving into Customer Success, and how Optimizely shifted their go-to-market strategy...

    • 35 min
    EP 88 | Megan Murphy - How Hotjar’s VP of Product took the “Jobs To Be Done” framework to the next level, to build a customer value driven product strategy.

    EP 88 | Megan Murphy - How Hotjar’s VP of Product took the “Jobs To Be Done” framework to the next level, to build a customer value driven product strategy.

    Today on the show we have Megan Murphy, VP of Product at Hotjar.In this episode, we talked about the importance of delighting customers in small ways no matter the stage or size of a company, how Megan took the “Jobs To Be Done” framework to the next...

    • 35 min
    EP 87 | Ryan Robinson (ryrob.com) - How content can be leveraged to increase retention and grow customer advocacy

    EP 87 | Ryan Robinson (ryrob.com) - How content can be leveraged to increase retention and grow customer advocacy

    Today on the show we have Ryan Robinson, founder, and blogger of ryrob.comIn this episode, we talked about how Ryan conducts revenue-generating keyword research, why revenue is his number one content metric to track, and how he helps companies with...

    • 30 min
    EP 86 | Megan Bowen (RefineLabs) - How Grubhub successfully retains customers during mergers and acquisitions.

    EP 86 | Megan Bowen (RefineLabs) - How Grubhub successfully retains customers during mergers and acquisitions.

    Today on the show we have Megan Bowen, Chief Customer Officer at RefineLabsIn this episode, we talked about what a revenue engine optimization agency does and how they help their customers grow with their demand generation framework.We also discussed...

    • 39 min
    EP 85 | Derek Skaletsky (Sherlock) - How to develop a customer engagement score and increase retention in the process

    EP 85 | Derek Skaletsky (Sherlock) - How to develop a customer engagement score and increase retention in the process

    Today on the show we have Derek Skaletsky, Founder and CEO of Sherlock.In this episode, we talked about how Derek came up with the idea to build Sherlock and why now, how Sherlock determines an engagement score, and how CS, Sales, and Marketing teams...

    • 36 min

Customer Reviews

4.1 out of 5
10 Ratings

10 Ratings

maggli89 ,

Top class!

Great new podcast for subscription businesses, I hope Andrew keeps up the quality as this podcast is going to be a SaaS saver!

celaki ,

Your retention strategies crash course

This podcast is fast becoming our secret weapon.

The episodes often hit home on challenges we are currently facing in our subscription business and sharing them with the team has given us a crash course in retention and engagement strategies.

I would like to hear more episodes on activation strategies if possible ;)

DJGreg1984 ,

Super actionable takeaways in each episode

I really enjoyed the episode with Janna, super interesting to hear how they experimented with pricing to reduce churn. I hope the next episode is as good!

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