188 episodes

CHURN.FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.

CHURN.FM Andrew Michael

    • Business
    • 4.1 • 10 Ratings

CHURN.FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.

    EP 187 | Steve Hazelton (Sturdy) - Predicting vs preventing churn

    EP 187 | Steve Hazelton (Sturdy) - Predicting vs preventing churn

    Today on the show we have Steve Hazelton, Founder and CEO of Sturdy.
    In this episode, Steve shares his experience with the varying levels of acceptable churn as your company grows and how to decrease it over time.
    We then discussed how pricing can be leveraged to increase retention and how you can reduce onboarding fall-off rates in enterprise deals by charging your customers upfront and we wrapped up by discussing the pros and cons of predicting vs preventing churn.
    As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

    • 49 min
    EP 186 | Hubert Palan - How Productboard prioritizes their backlog and defines a retention-driving product strategy

    EP 186 | Hubert Palan - How Productboard prioritizes their backlog and defines a retention-driving product strategy

    Today on the show we have Hubert Palan, Founder, and CEO of Productboard.
    In this episode, Hubert shares his experience as an early hire at GoodData through their rapid expansion and how it ultimately led him to discover the pain that Productboard now solves.
    We then ran through how Productboard prioritizes their product backlog and defines their product strategy. Why understanding your ideal customer profile is critical in building a retention-driving product, and we wrapped up by discussing how layering on a services component can have a big impact on customer churn for your enterprise customers.
    As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

    • 39 min
    EP 185 | John Collins - How Intercom leveraged content to drive adoption and increase retention

    EP 185 | John Collins - How Intercom leveraged content to drive adoption and increase retention

    Today on the show we have John Collins, former Content Director at Intercom, startup consultant, and advisor.
    In this episode, John shares an overview of the early days at Intercom and how they laid down the foundations for their content team with the primary focus on delivering value.
    We then ran through Intercom’s content team structure. How they used events and content to drive adoption and expansion within their user base and we discussed how the same principles were applied to a different business model with success during his time at Ramp.
    As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

    • 41 min
    EP 184 | Valentin Radu - How Omniconvert avoided death and pivoted into a blue ocean

    EP 184 | Valentin Radu - How Omniconvert avoided death and pivoted into a blue ocean

    Today on the show we have Valentin Radu, Founder and CEO of Omniconvert.
    In this episode, Valentin shares an overview of Omniconvert pre and post-pivot along with the moment they realized they needed to change directions.
    We then ran through the power of the competitive muscle that competitors with deeper pockets and stronger retention can impose forcing you out of acquisition channels and we wrapped up by discussing the research methodology Valentin used to evaluate the opportunity and set the new company strategy.
    As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

    • 37 min
    EP 183 | Geoffrey Moore - How your churn and retention is impacted by your stage of growth

    EP 183 | Geoffrey Moore - How your churn and retention is impacted by your stage of growth

    Today on the show we have Geoffrey Moore, the best-selling author, investor, and advisor.
    In this episode, Geoffrey shares the biggest takeaway from working with Regis Mckenna in the late 80s.
    We then ran through an overview of the ‘crossing the chasm’ framework and how it was developed during a time of great innovation. We then dove into how the different stage of growth can impact churn and retention and we wrapped up by discussing the importance of focusing on power metrics over performance metrics.
    As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

    • 40 min
    EP 182 | Daniel McCarthy - How investment firms use customer behavior predictions to set valuations on the companies they acquire

    EP 182 | Daniel McCarthy - How investment firms use customer behavior predictions to set valuations on the companies they acquire

    Today on the show we have Daniel McCarthy, Director & Co-founder of Theta.
    In this episode, Daniel shares how he founded two companies all while doing his master’s degree and teaching at a university.
    We then discussed the key metrics companies should start tracking to build their evaluation scorecard
    And how investors use it to set a company’s valuation and we wrapped up by discussing the relationship between customer acquisition costs and organic acquisition and it’s impact on valuation.
    As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

    • 34 min

Customer Reviews

4.1 out of 5
10 Ratings

10 Ratings

maggli89 ,

Top class!

Great new podcast for subscription businesses, I hope Andrew keeps up the quality as this podcast is going to be a SaaS saver!

celaki ,

Your retention strategies crash course

This podcast is fast becoming our secret weapon.

The episodes often hit home on challenges we are currently facing in our subscription business and sharing them with the team has given us a crash course in retention and engagement strategies.

I would like to hear more episodes on activation strategies if possible ;)

DJGreg1984 ,

Super actionable takeaways in each episode

I really enjoyed the episode with Janna, super interesting to hear how they experimented with pricing to reduce churn. I hope the next episode is as good!

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