Don’t Say That info4y8

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/
 
When it comes to marketing and advertising compliance, there are no 2 more important words than… NET IMPRESSION. 
 
No amount of gamification or twisting of words can fix a non-compliant net impression. 
In this week’s "Don't Say That!" episode, we dive deep into what net impression ACTUALLY means and why it's the ultimate litmus test for whether your marketing is truly compliant.
We talked all about…
Why attracting the "down market" with hype and pressure is a recipe for disaster (and how to win over the "up market" instead)
The simple 3-part formula for crafting compliant offers that convert like crazy…
How one marketer's webinar attracted die-hard skeptics and transformed them into raving fans (without a single "gotcha" in sight)
Why even the savviest gurus are spreading dangerous misinformation about compliance (and how to protect yourself from their bad advice)
The real reason I’m on a mission to change the face of marketing, straight from the heart
But maybe the most powerful moment came when we revealed the exact words we changed in a recent headline that took it from risky to compliant - without sacrificing an ounce of persuasive power.
The key takeaway? Compliant marketing isn't about gaming the system or using clever hacks. 
It's about delivering genuine value, making irresistible offers, and giving your audience the time and space to make informed decisions.

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/
If you're using Facebook ads or tracking pixels on your website, you could be the next target of a sneaky new wave of class action lawsuits. 
In this week's "Don't Say That" episode, we reveal how a recent $750 million Facebook settlement has opened the floodgates for opportunistic lawyers - and why your business could be in their crosshairs.
Discover the latest legal threat that could blindside your business, including:
How attorneys are using obscure California privacy laws to shake down unsuspecting marketers for thousands of dollars… 
The predatory arbitration demands that could land in your mailbox at any moment (even if you've done nothing wrong)... 
Why these questionable lawsuits are popping up all over the country - and how they could become the next big "cottage industry" for lawyers… 
The simple privacy policy fix that could shield your business from these drive-by legal attacks… 
How crafty law firms are using bots to build "hit lists" of potential targets (and why high-traffic sites are squarely in the danger zone)...
We also share the exact steps you can take today to protect your business from these opportunistic lawyers and their frivolous claims.
The key takeaway? Compliance isn't just about avoiding government fines anymore. 
It's about building a legal fortress around your business.
So whether you're a small startup or a 7-figure business, this is one episode you can't afford to miss. 
 

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/
If you thought the FTC was the only regulatory watchdog you had to worry about, think again. In this week's episode, Greg reveals the shocking rise of a powerful new agency that could spell trouble for your business.
Discover the little-known organization that's coming after marketers. In this episode, we cover…
Why the Consumer Financial Protection Bureau (CFPB) could be your worst nightmare if you're in the financial education space… 
The recent Supreme Court ruling that's emboldened the CFPB to crack down harder than ever… 
How the CFPB's rules overlap with the FTC's (and why you could be in double jeopardy)... 
The jaw-dropping surge in FTC investigations last year (hint: they launched a new one every 2 hours!)... 
Why using AI-generated "testimonials" could put a huge legal target on your back…
Greg also shares practical tips for staying compliant in this increasingly treacherous landscape, no matter what industry you're in.
The key takeaway? Regulators are ramping up enforcement across the board, and "flying under the radar" is no longer an option. The only way to protect your business is to play by the rules, period.
So whether you're teaching investing, cryptocurrency, real estate, or anything else, this is a must-listen episode. 
Tune in now and get the inside scoop on the latest regulatory threats - and how to build your defenses before it's too late.

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/
If you think living outside the U.S. protects you from the FTC's wrath, think again. 
In this week's "Don't Say That" episode, Greg revealed the truth about just how GLOBAL the FTC really is. 
There are so many little-known ways the FTC can come after you, even if you've never set foot in the U.S. including:
Why simply selling to U.S. customers can make you a target (no matter where you live)... 
The sneaky tactic they use to freeze your assets and force you into court… 
How one false move could get you banned from ever entering the United States… 
Why being a U.S. citizen won't save you if you're marketing to other countries… 
The international treaties that could force your government to hand you over to the FTC…
Maybe you’re thinking that hiding out in a "safe haven" country will protect you? The hard truth is, if you're breaking the rules, the FTC has a long arm and a longer memory.
But it's not all doom and gloom. You'll also discover the one surefire way to stay out of the FTC's crosshairs, no matter where in the world you operate.
The bottom line is this: compliance isn't just for Americans. 
It's for anyone who wants to sleep soundly at night, knowing their business isn't one complaint away from disaster.
So whether you're in Mumbai, London, or Sydney, this is one episode you can't afford to miss. 
Check it out ASAP!

Now, if your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit  
 

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/
 
If you use phone sales, you could be in the FTC crosshairs. Unfortunately, “telesales” has become one of the BIGGEST targets for regulators in 2024.
 
And there are 5 extremely common mistakes that many marketers are making during their sales calls. 
 
Take it from me, if you don’t fix these ASAP, you could end up being sued by the FTC like I was. In my case, it all came down to 4 simple words my team was using during sales calls. I had no idea it was a violation, but it brought our company to its knees. 
 
We cover the 5 biggest mistakes in depth during this episode. Plus, you’ll discover…
 
Why asking about a prospect's "goals" is a ticking time bomb… 
The shady way sales reps use "qualifications" to mislead customers… 
How false urgency and scarcity can backfire in a big way… 
The exact words you MUST say on every sales call to stay compliant…
 
Plus, you'll get the inside story on how the FTC's legal maneuvering has made phone sales their #1 target - and why relying on "loopholes" is a sure path to disaster.
The hard truth is, if you're not training your sales team to avoid these mistakes, you're playing with fire. All it takes is a handful of reps going "off script" to bring your whole operation crashing down.
But don't panic. 
In the episode, we lay out simple steps you can take today to protect yourself, including the exact language to use (and avoid!) on your calls.
If your business relies on phone sales, this is a must-listen episode... 
Now, if your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit  
 

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit  
 
And have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/
 
Now, onto today’s episode…
 
This week, the FTC made a major ruling about NON-COMPETE contracts and a lot of business owners seem to be freaking out about it. 
 
If that sounds like you, take a deep breath. Greg has your back.
 
In this week's episode, Greg reveals exactly what the ruling means for your business and how you can protect yourself without breaking the law. 
 
He breaks down what the new ruling ACTUALLY means, and what you need to know…
 
The confidentiality clauses that prevent ex-employees from spilling your trade secrets…
How "non-solicitation" agreements can stop rogue contractors from poaching your customers and staff…
Why burying a "non-disparagement" clause in your contracts could put a legal target on your back…
The high-stakes lawsuits that could decide the fate of non-competes nationwide…
When it still makes sense to sue an ex-employee for breaching their contract (and when to let it go)...
 
We also dive into the political drama behind the FTC's shocking move, and whether it's likely to survive the inevitable legal challenges from the business world.