95 episodes

Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.

Google Ads Strategy with Kyle Sulerud Kyle Sulerud

    • Marketing

Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.

    Will My Account Be Suspended For Repeated Policy Violations?

    Will My Account Be Suspended For Repeated Policy Violations?

    In this episode, Kyle answers the questions:
    Will adding a trademark word in the ad copy be a policy violation? How many instances of ad policy violations will Google allow before an account gets suspended? Is the suspension reinstatable? Can you reach out to Google for support? Can you ask Google why your ads are getting disapproved? Check out the blog:
    http://googleadsstrategy.com/will-my-account-be-suspended-for-repeated-policy-violations?

    • 4 min
    What Bidding Strategy To Use In Remarketing Campaigns?

    What Bidding Strategy To Use In Remarketing Campaigns?

    In this episode, Kyle answers the questions:
    What's the right "goal" to use when setting up a remarketing campaign? What's the right strategy to use for a marketing campaign? What is the advantage of Cost Per Click (CPC) strategy? In what situations can CPC be more competitive? Check out the blog:
    http://googleadsstrategy.com/what-bidding-strategy-to-use-in-remarketing-campaigns?

    • 5 min
    Should I Bid For The Top Position If I Have A Limited Budget?

    Should I Bid For The Top Position If I Have A Limited Budget?

    In this episode, Kyle answers the questions:
    If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad? Will clicks from the lower position convert better? Should you aim for the top position at all times? What does it mean when you're losing clicks due to budget? What does it mean when you're losing clicks due to rank? Check out the blog here:
    http://googleadsstrategy.com/should-i-bid-for-the-top-position-if-i-have-a-limited-budget

    • 6 min
    Google's Move To Hide Search Terms From Us

    Google's Move To Hide Search Terms From Us

    In this episode, Kyle answers the questions:
    What is Google’s latest update about Search Term Report? Did Google mention the “significant” number of users What is the estimated % rate of insignificant searches? Is this update good or bad for advertisers? Are all advertisers experiencing the same disadvantage? Or just a chosen few?

    • 10 min
    My Competitor is Violating Policies by Serving Multiple Ads at Once

    My Competitor is Violating Policies by Serving Multiple Ads at Once

    In this episode, Kyle answers the questions:
    What is Google’s take on double serving ads? Why do companies run double-serving ads despite the high cost of advertising? How do you go up against someone who is running three different ads against your single ad? Read the blog here:
    http://googleadsstrategy.com/my-competitor-is-violating-policies-by-serving-multiple-ads-at-once/

    • 8 min
    How to Get Started on Google Ads With a Shoestring Budget?

    How to Get Started on Google Ads With a Shoestring Budget?

    In this episode, Kyle answers the following questions:
    Can a budget of $10 per day still work if the competition is high? Can you get cheaper traffic by using a bunch of long-tail keywords? Should you really just depend on paid traffic even if you have a low budget? Why do some keywords cost more than the others? Read the blog here:
    http://googleadsstrategy.com/how-to-get-started-with-google-ads-with-a-shoestring-budget/

    • 9 min

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