"Metrics are People, Too". This is a quote from Lean Startup, by Eric Ries. What it gets at is the fact that the data points all represent real people and real actions taken by them. So data is important. Massively important for your startup. In this episode, we talked to Maryna Burushkina, founder of Growth Channel, an AI-based SaaS platform to automatically generate marketing plans for your company, all about data and metrics.
Maryna's company: growthchannel.io
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
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