24 min

'Metrics are People, Too‪'‬ The Lightbulb Moment Podcast

    • Entrepreneurship

"Metrics are People, Too". This is a quote from Lean Startup, by Eric Ries. What it gets at is the fact that the data points all represent real people and real actions taken by them. So data is important. Massively important for your startup. In this episode, we talked to Maryna Burushkina, founder of Growth Channel, an AI-based SaaS platform to automatically generate marketing plans for your company, all about data and metrics. 

Maryna's company: growthchannel.io

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.

What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.


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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

"Metrics are People, Too". This is a quote from Lean Startup, by Eric Ries. What it gets at is the fact that the data points all represent real people and real actions taken by them. So data is important. Massively important for your startup. In this episode, we talked to Maryna Burushkina, founder of Growth Channel, an AI-based SaaS platform to automatically generate marketing plans for your company, all about data and metrics. 

Maryna's company: growthchannel.io

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.

What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.


---

This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

24 min