Next Wave Jason Moccia

Ever had a bad user experience? There's a science around making software and products more useable; it's called User Experience, or UX for short. In technology, you'll hear people talk about making the "experience" better, but what exactly does that mean?

In our premiere episode, we're talking about what exactly is User Experience (UX) design and why people should care. We also discuss how companies are using it to advance their competitive position. In this interview, we talk with Jason Moccia, who runs a design agency in Atlanta GA called OneSpring. Jason outlines what UX is and what the differences are between UX and customer experience (CX). He also dives into why companies should care and gives some relevant examples.