NIQ Need to Know Podcast NIQ

What macro and micro changes are meaningful to shoppers; and what role does innovation play when it comes to meeting the needs of key consumer segments.

In this episode our Managing Director of U.S. National Accounts discusses shifting consumer behavior: from couponing to lifestyle choices -- see where you might find stability and a path forward as a CPG brand leader.

We took your questions on pricing and promotion live! Our data experts answered everything from rising retail prices to post trade promotion analysis. Check out what brands like yours needed to know. Have other questions for our team? Visit niq.com/n2k to get in touch.

Join Bianca Piluso, VP of Analytics, for a look back at the state of promotions pre-covid and what we can learn from it to craft a better informed -- and better for your bottom-line-- trade promotion strategy.

In this episode, Bianca Piluso VP of Analytics digs into current market trends, the interplay between sales and margins and just how much you need to know about pricing elasticity models in order to gain share.

Recently, NielsenIQ did a poll on what CPG manufacturers need to know right now. This podcast series will discuss key topics such as price and promotion analytics, specifically how to balance sales vs margin. Listen to this podcast series to help identify key models in growing your margin, unit shares and much more.