11 min

Part 2 - How Temu conquered the world The Briefing

    • Daily News

It’s become one of the world’s biggest online shopping marketplaces, churning out more than a million parcels to be flown to customers around the globe every day.
Here in Australia, more than 1.2 million of us shop on Temu every month – and it’s our most downloaded app.
But how did the Chinese start-up skyrocket to global online megastore - selling everything from clothing and household items - less than two years after launching?
Dr Shasha Wang from QUT joins Sacha Barbour Gatt to explain Temu’s unique recipe for success in commerce and its meteoric rise.
A Temu spokesperson says:
Claims that Temu's competitive pricing is achieved through exploitative labourpractices are unfounded. We urge a closer examination of our approach, whichhinges on removing unnecessary expenses. Our cost-efficiency is due to a directconnection between consumers and manufacturers, cutting out middlemen and theirmarkups. Our model also streamlines the logistics of production and distribution,allowing us to offer lower prices to our customers.
Many merchants on Temu are reputable manufacturers with advanced productionfacilities, supplying to well-known US brands and retailers like Amazon, Walmart,and Target. These manufacturers adhere to high industry standards and arerecognised for their quality production.
Temu is dedicated to upholding ethical labour practices. Our Third-Party Code ofConduct forbids any form of forced, child, or penal labour and requires adherence toall local labour laws, including those related to wages, working hours, voluntaryemployment, freedom of association, and the right to collective bargaining. Wedemand strict compliance with all regulatory standards and reserve the right tosever ties with any business that breaches our Code of Conduct or the law.
As for the concern about forced labour in product compliance, we take this issueseriously. Our standards and practices align with those of major U.S. e-commerceplatforms, such as Amazon, eBay, and Etsy, rendering any allegations completelyungrounded.
Follow The Briefing:Instagram: @thebriefingpodcast Facebook: TheBriefingNewsAUTwitter: @TheBriefingAU
See omnystudio.com/listener for privacy information.

It’s become one of the world’s biggest online shopping marketplaces, churning out more than a million parcels to be flown to customers around the globe every day.
Here in Australia, more than 1.2 million of us shop on Temu every month – and it’s our most downloaded app.
But how did the Chinese start-up skyrocket to global online megastore - selling everything from clothing and household items - less than two years after launching?
Dr Shasha Wang from QUT joins Sacha Barbour Gatt to explain Temu’s unique recipe for success in commerce and its meteoric rise.
A Temu spokesperson says:
Claims that Temu's competitive pricing is achieved through exploitative labourpractices are unfounded. We urge a closer examination of our approach, whichhinges on removing unnecessary expenses. Our cost-efficiency is due to a directconnection between consumers and manufacturers, cutting out middlemen and theirmarkups. Our model also streamlines the logistics of production and distribution,allowing us to offer lower prices to our customers.
Many merchants on Temu are reputable manufacturers with advanced productionfacilities, supplying to well-known US brands and retailers like Amazon, Walmart,and Target. These manufacturers adhere to high industry standards and arerecognised for their quality production.
Temu is dedicated to upholding ethical labour practices. Our Third-Party Code ofConduct forbids any form of forced, child, or penal labour and requires adherence toall local labour laws, including those related to wages, working hours, voluntaryemployment, freedom of association, and the right to collective bargaining. Wedemand strict compliance with all regulatory standards and reserve the right tosever ties with any business that breaches our Code of Conduct or the law.
As for the concern about forced labour in product compliance, we take this issueseriously. Our standards and practices align with those of major U.S. e-commerceplatforms, such as Amazon, eBay, and Etsy, rendering any allegations completelyungrounded.
Follow The Briefing:Instagram: @thebriefingpodcast Facebook: TheBriefingNewsAUTwitter: @TheBriefingAU
See omnystudio.com/listener for privacy information.

11 min