101 episodes
PocketGamer.biz Podcast PGbiz Podcast
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- Leisure
Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you behind the scenes on the international mobile games scene.
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Week in Mobile Games E17 - The history and future of the mobile games industry
Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.
We cover the news that the EU could be set to fine Apple for infringing Digital Markets Act regulations, and delve into the history of the mobile games industry and where things are are heading.
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
👉🏻 Pocket Gamer Connects - https://www.pgconnects.com
👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com -
Estela Dos Santos Rocha And Aman Sareen On Savvy Strategies For Leaner Teams
A leaner team paves the way for a smarter UA strategy—a must-have for studios with a broad portfolio like Gazeus Games. Estela Dos Santos Rocha, Marketing Coordinator at Gazeus, tips her hand to share the savvier steps any marketer can take to make the most out of their tight-knit team, from attracting the awareness of attention whales to playing to the preferences of old and new users alike. After that, our host, Peggy Anne Salz, dives deep into growing and re-engaging mobile app consumers with Aman Sareen, CEO of Aarki. Aman breaks down the Aarki rebrand, reveals the metrics that really matter, and surprises us with his take on how many partners marketers should work with to move the needle on campaigns—and remain sane.
CHAPTER TIMESTAMPS
00:00 - Estela Intro
01:58 - Managing UA across a broad portfolio
05:30 - Attention whales
08:15 - What entices players?
09:18 - Estela in her own ads
10:30 - Making the most of a small team
12:48 - Appeasing new and old players
14:33 - What to pay attention to in A/B tests
16:55 - Small step, big career impact
19:25 - Maintaining motivation
21:10 - Aman Intro
22:20 - 3 pillars of the new Aarki
24:00 - More or less partners?
25:35 - What metrics matter?
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** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event -
Week in Mobile Games E16 - Stop sexist UA ads, iPhone gets ChatGPT, and is Netflix's games division falling off the rails?
Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.
We cover the news that Mike Verdu is no longer leading Netflix's games business, a campaign to stop sexist ads in user acquisition, and Apple's big WWDC announcements.
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
👉🏻 Pocket Gamer Connects - https://www.pgconnects.com
👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com -
AppLovin’s Daniel Tchernahovsky On The Hot Gaming Trends Worth Tracking
Hybrid monetisation is in, and relying solely on either in-app purchases or ad-driven revenue to power profitability is out. There’s no question that modern monetisation is merging and morphing, so we called in a professional to help us navigate the trends we need to be watching through the rest of the year. Daniel Tchnernahovsky, VP of Global Business Development at AppLovin, sees the games world from a different perspective and shares it all with Peggy Anne Salz and Brian Baglow. One trend on the top of his radar is maximising your LTV by customising your game to player spending habits. “The truth is that patterns of behaviour are a result of design,” Daniel says. The solution: design your game for high retention by sending users to a version of your game that resonates with their preferences. It can be heavy lifting, but Daniel has a few workarounds. To get the lowdown on all of his top trends and no-BS advice, listen in to this episode.
CHAPTER TIMESTAMPS
00:00 - Intro
02:56 - The growing approach of hybrid monetisation
09:50 - Response from developers on hybrid monetisation
12:05 - How to implement hybrid effectively
16:41 - Non-negotiables on a high-value player
19:15 - Spread your investment
23:26 - Enabling studios to move to hybrid
25:14 - A different game for every segment
29:30 - Where else should marketers put their money?
33:20 - AI's place in innovation
36:05 - What is coming that will have a major impact on games?
38:51 - The mindset for hunting whales
41:30 - Favourite games Q&A
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event -
Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
Craig Chapple, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.
We cover the big Star Wars: Hunters launch from Zynga and provide some of the inside scoop on its development, why mobile MOBAs fail in the West, and discuss those Xbox handheld rumours.
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
👉🏻 Pocket Gamer Connects - https://www.pgconnects.com
👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com -
Week in Mobile Games E14 - Supercell's Squad Busters goes global and why Steam does discoverability better than Apple and Google
Brian Baglow, Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.
We cover Supercell's big Squad Busters launch, compare Steam's user-first approach to discoverability that's at odds with Apple and Google's strategies, and discuss whether YouTube Playables will ever work.
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
👉🏻 Pocket Gamer Connects - https://www.pgconnects.com
👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com