376 episodes
The Google Ads Podcast Solutions 8
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- Business
The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads
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The Secret to Making Klaviyo Email Pop-Ups Work
Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success.
Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now.
Learn more about the new Solutions 8 Digital Marketing Services, including marketing with Klaviyo here: https://sol8.com/digital-marketing-se...
Related videos:
🔥 The 7-Step Email System Working with Meta and Google Ads:
• 🔥 The 7-Step Email System Working wit...
💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:
• 💰 Maximizing Profits with the New Sol...
0:00 The Secret to Making Klaviyo Email Pop Ups Work
3:26 Case Studies
7:33 Using quizzes for segmentation and personalization
10:09 Klaviyo email builds by Solutions 8
14:11 Using segments as custom audiences
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: a... -
Should You Use a Dedicated Landing Page?
Learn about dedicated landing pages—what they are, when you should use them, how you should build them, how to measure their effectiveness, and more.
Tim Hordo, one of our amazing Client Managers, and Onkar Indalkar, one of our dedicated Google Ads Strategists, compare dedicated landing pages to regular web pages, how you can benefit from dedicated landing pages, and how to optimize them to help your business succeed. Listen to this episode now.
Best Practices For Landing Pages/Service Pages:
https://docs.google.com/spreadsheets/...
0:00 Should You Use a Dedicated Landing Page?
7:19 Elements of a successful dedicated landing page
12:55 Should you use a dedicated landing page for eCommerce?
16:21 How to measure landing page performance
19:55 Always do an A/B test first
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFZakd6RkdMRWQ2anNlVlhKcnlMQ1JIa2lwQXxBQ3Jtc0tuVnpXeGJBbElVQmpnOFl6V0draS00SWN2aGFYSGlqUmVXa19zbEdyWHpJZThyMlo2WFBvYXdnU0RLVDZvSmo1VVZ1b2s1NWtnNGVVbEVRTi0ycGdNOS1obEdqdWgxcWVJenQtRHg0eEZrbVJaSGNfQQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=GeZzCR45eD0" rel="noopener noreferrer"... -
The 7-Step Email System Working with Meta and Google Ads
Learn more about the email system that resulted in a significant revenue of $1.8M, with 32% of total revenue coming from email marketing and 81% from automated flows.
Glen and Dan dive deep into the Elite Seven: the seven-step email system working with Meta and Google Ads, a customized Klaviyo email flow system developed by Dan. The episode shows a case study of a client managed by Dan for almost three years, highlighting the performance of their email marketing strategies with the system over the last 30 days and how it can help your business succeed, too.
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
Related video:
💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:
• 💰 Maximizing Profits with the New Sol...
0:00 The 7-Step Email System Working with Meta & Google Ads
6:53 Abandoned Browse stage
10:42 Welcome New and Return Customers
13:57 Winback
18:18 The length of the flow
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
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Google Ads Copy Hack Using Google Natural Language Tool and ChatGPT
Learn the powerful combination of Google's Natural Language API Tool and ChatGPT for crafting compelling ad copy that grabs attention and drives results!
In this episode, Glen shares his expert insights on leveraging these cutting-edge tools to optimize your ad campaigns. He walks you through his step-by-step process of using the cloud natural language tool to identify positive sentiment in ad copy and then using ChatGPT to generate engaging headlines and descriptions in the tone of legendary copywriters. Listen to this episode now.
The text file for the prompt and the links referenced in the video are below:
https://bit.ly/gnlt-prompt
Links:
Natural Language Tool - https://cloud.google.com/natural-lang...
Git hub link for Professor Synapse - https://github.com/ProfSynapse/Synaps...
Github link for Super Synapse - https://github.com/ProfSynapse/Super_...
Related videos:
✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads:
• ✍️ Three Tips for Writing Amazing Ad ...
🔥 AI And Autonomous Agents: The Development In AI That Will Change The World Forever:
• 🔥 AI And Autonomous Agents: The Devel...
0:00 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT
2:39 Using Super Synapse in ChatGPT 4
a href="https://www.youtube.com/watch?v=9uaaBRJbces&t=566s" rel="noopener noreferrer"... -
How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping
Carmen Lee, our Senior Client Manager, shares how we doubled a client's revenue in just two months by transitioning from Google Ads Performance Max to Standard Shopping.
By switching to Standard Shopping, not only did it double the revenue, but it also increased the Media Efficiency Ratio (MER). They also gained more control over budget allocation and overall campaign optimization. Additionally, they differentiated themselves from competitors, attracting customers with lower-priced items who ended up purchasing full-priced products as well. Listen to this episode to learn how these strategic changes led to a significant increase in revenue and return on ad spend (ROAS) within a short timeframe.
Related videos:
🚀 Why I'm Moving Customers OFF of Performance Max:
• 🚀 Why I'm Moving Customers OFF of Per...
💣 New Hack to Create SUCCESSFUL PMax Feed Only Campaigns:
• 💣 New Hack to Create SUCCESSFUL PMax ...
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):
• 💣 The Secret to Google Ads Success: M...
💰 Google Ads Success Strategy: From $30k/Month to Six Figures With PMax:
• 💰 Google Ads Success Strategy: From $...
0:00 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping
2:00 Switching campaigns
4:26 Differentiating your business from competitors
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google... -
The Most Important Conversations To Have With Lead Gen Clients
Communicating and asking questions to lead generation clients about their lead quality is one of the most important things you can do. This can ensure your campaigns are on the right track to generate the best possible leads. So what conversations should you initiate as a Google Ads manager?
Our Client Manager Daniella Fisher and Client Management Team Lead Andrew Terpstra discuss what questions to ask and how to get ingrained in your client's CRMs so you can effectively manage lead quality and campaign performance for lead generation clients. Listen to this episode now.
Connect with Daniella Fisher on LinkedIn:
/ daniella-fisher-aabb48130
Connect with Andrew Terpstra on LinkedIn:
/ andrewterpstra86
Related videos:
✅ To-Dos on Your First Call With a New Client:
• ✅ To-Dos on Your First Call With a Ne...
📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients:
• 📧 Mastering Email Responses: Pro Tips...
🔍 PPC Talks: What to Check Before Onboarding a Client:
• 🔍 PPC Talks: What to Check Before Onb...
🤝 What We've Learned About Effective Client Management:
a href="https://www.youtube.com/watch?v=lwgCeWqzM78&t=0s"...
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