104: How to Create Spellbinding Brand Stories with Park Howell Hell Yes Life

Hell Yes Lifers, please join me in welcoming to the show Park Howell, the host of the popular Business of Story podcast and author of the bestselling book, Brand Bewitchery: How To Wield The Story Cycle System To Craft Spellbinding Stories For Your Brand. The fifth in a brood of seven, Park's earliest take on branding started when his father named their childhood home "Happy H" - which is right what their family stands for: happiness.… Read more