Bag Balm President, Libby Parent, on the Origins & Surprising Evolution of a 125-Year-Old American Company CRAFTED

Based in Vermont — where they still make their products — Bag Balm is an American company with a 125-year history and one very remarkable story. Bag Balm’s president, Libby Parent, joins us to talk about cow udders, celebrity endorsements, and the countless uses of their products, and you’ll also get a great lesson on how to steward a company with such a rich history into the modern world.
TOPICS & TIMES:
From Cow Udders to Celebrity Endorsements (2:38)
BLISTER & Bag Balm & Strange Uses (20:04)
Changes to the Formula (24:34)
Made in Vermont (27:36)
Marketing Product Uses & Discovering New Ones (31:01)
Bar Soap & (Serious) Exfoliation (35:08)
Stewarding a 125-Yr-Old Heritage Brand (40:08)
Most Common Uses & Emotional Support Chickens (47:36)
How Libby’s Background Informs Her Work at Bag Balm (53:33)
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