136 episodes

The Copyblogger Podcast is a weekly show hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing Rainmaker.FM

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The Copyblogger Podcast is a weekly show hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

    How to Get (and Keep) Clients in Uncertain Times, Featuring Leah Neaderthal

    How to Get (and Keep) Clients in Uncertain Times, Featuring Leah Neaderthal

    The sales coach and founder of Smart Gets Paid, Leah Neaderthal, returned to talk with host Darrell Vesterfelt about how to mentally and practically approach your business in these trying and uncertain times (and why you might not need to “pivot”).

    In this week’s conversation, Darrell and Leah go into more in-depth strategies to “… master business development,” and keep those critical clients happy during times when everyone has a heightened sense of anxiety and fear.

    In this episode, Darrell and Leah discussed:

    How Leah started her own business … right on the heels of a recession
    The two most important marketing tools to laser-focus right now
    Why your clients need “painkillers, not vitamins”
    How you should view your pipeline and client’s buying behaviors
    Why it’s more important than ever to be visible and valuable
    Creative solutions for making yourself the safest option
    How to provide a sense of stability for your clients (past, present, and future)
    And much more!

    The Show Notes

    Smart Gets Paid
    Leah Neaderthal on LinkedIn
    Darrell on Twitter

    • 33 min
    The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit

    The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit

    ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email.

    Nathan Barry founded his company to help founders, creators, and digital marketers serve their audiences better with email … and earn a living doing it.

    ConvertKit is an “email marketing company for creators” that offers its users powerful segmentation and automation tools without a lot of resources to implement.

    In this week’s episode, Darrell and Nathan dig into email marketing from beginner to advanced, including:


    Nathan’s early views on digital marketing and why his core values haven’t changed
    How to build your audience (the right way)
    Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos
    The right time to build a product or sell something to your email list
    Why email is still the central hub for building your business
    And best practices for cleaning your list

    The Show Notes

    Copyblogger.com
    Nathan’s Website
    Nathan on Twitter
    ConverKit
    The Future Belongs to Creators [Podcast]

    Resources Mentioned:

    Article: The ladders of wealth creation: a step-by-step roadmap to building wealth
    Article: Endure long enough to get noticed
    Article: Be Everywhere: Building a Profitable BRAND by Thinking Outside the Blog by Pat Flynn
    Darrell on Twitter
    Tim on Twitter

    • 38 min
    How to Write Content That Resonates, Featuring Stefanie Flaxman

    How to Write Content That Resonates, Featuring Stefanie Flaxman

    Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there.

    Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs.

    In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow online marketers stand out from the competition.

    In this episode, Darrell and Stefanie talked about:


    How to get started creating compelling content that resonates with your audience
    Why understanding your customer is the foundation for attracting and keeping their attention
    How to return to a younger version of yourself to build empathy
    The secrets for beating content writer’s block and lifting your content to the next level
    Why your writing needs to be clear, detailed, and written with a specific person in mind
    The counterintuitive methods for writing hyper-specific content
    And much more!

    The Show Notes

    Copyblogger.com
    Free Workshop — How to Transform Your Writing into Content That Gets Shared
    Meticulously Edit Your Own Writing: The Traffic Light Revision Technique
    Attract Better Clients and Customers with the ‘Chuckle Point’ Technique
    Why Content Marketers Need Editors
    Darrell on Twitter
    Tim on Twitter

    • 39 min
    How to Conquer Your Fear of Selling, with Leah Neaderthal

    How to Conquer Your Fear of Selling, with Leah Neaderthal

    The founder of Smart Gets Paid and sales coach for women entrepreneurs, Leah Neaderthal, joined host Darrell Vesterfelt this week to talk about strategies to “… master business development and land higher-paying consulting clients.”

    In this week’s conversation, Darrell and Leah dig into her unique methodology, the how of selling, and untangling the myths of doing effective client work.

    In this episode, Darrell and Leah talked about:


    How Leah overcame introversion and her fears of selling
    The “signed” methodology she discovered from reading 65 books related to the sales process
    Why you need to understand the fundamentals of your sales pipeline
    How to talk about what you do as a value proposition
    Why asking smarter questions is at the heart of closing
    The difference between good clients and bad clients
    Why recognizing commitment bias can save you time and money
    And much more!

    The Show Notes

    Copyblogger.com
    Smart Gets Paid
    Leah Neaderthal on LinkedIn
    Darrell on Twitter
    Tim on Twitter

    • 31 min
    How to Build Remarkable Products to Grow Your Business, with Ramit Sethi

    How to Build Remarkable Products to Grow Your Business, with Ramit Sethi

    This week on The Copyblogger Podcast, Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi.

    In this week’s conversation, Tim and Ramit dig into tricks for great copywriting, going for “big wins” to move the needle in your life and business, and product development that serves your audience better.

    In this episode, Tim and Ramit talked about:


    How Ramit defines a “rich life” and the origins of the concept of “big wins”
    $3 questions vs. $30,000 questions
    The myth of shrinking attention spans and the value of long-form copy
    Why you need to challenge your own assumptions about the best channels for your business
    Suggestions on how to get started
    And much more!

    The Show Notes

    Copyblogger.com
    iwillteachyoutoberich.com
    How to Write Emails that Get Opened with Ramit Sethi
    The Briefcase Technique
    Earnable – iwt.com/earn
    Ramit on Twitter
    Ramit on Instagram
    Darrell on Twitter
    Tim on Twitter

    • 50 min
    What You Should Talk about on Your Podcast, with Tara McMullin

    What You Should Talk about on Your Podcast, with Tara McMullin

    Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers.

    In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive business growth.

    In this episode, Darrell and Tara talked about:


    How Tara got into podcasting
    The importance of pivoting for podcasters
    How to decide what content resonates most with your audience
    Why you need to start your podcast content strategy with the right questions
    How to use your value proposition to determine the premise of your show
    Why the positioning of your podcast is so critical to discovery
    Suggestions to overcome analysis paralysis
    And much, much more!

    The Show Notes

    Copyblogger.com
    Tara’s Website
    Tara on twitter
    Tara’s Podcast
    Get Tara’s “Podcast Premise Worksheet” at Yellow House Media
    “The Elements of Value” – Harvard Business Review
    Darrell on Twitter
    Tim on Twitter

    • 34 min

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