Ep 79: Jason E. Brooks / Founder of HospiVation Forktales

Through his company, HospiVation, Jason coaches restaurant executives how to make their goals real in the restaurant and teaches restaurant managers how to transform their patterns of management to improve their hospitality leadership.HospiVation helps restaurants through coaching, speeches, workshops and books. They try to meet managers where they are and dive deep in the restaurant’s team to help them build better teams. Jason has wanted to work in the restaurant industry since a very young age and got his first job as a restaurant dishwasher at the age of 15. He’s worked for 20 different restaurant brands during his career. One of the biggest mistakes restaurant managers make when it comes to leadership is trying to do everything by themselves and not learning to delegate. It’s important for managers to understand a restaurant’s KPIs, but it’s also important for EVERY member of the team to understand the KPIs and how success is measured.In an effective meeting, the meeting organizer and leader should talk 20 percent of the time and the rest of the attendees should talk 80 percent of the time.











QUOTES



























“I came in through the side door. I started out washing dishes at a very young age. My mother didn’t even know I got a job.” (Jason) “I’ve worked for 20 different restaurant brands and six of the top 100 brands in the U.S. This has given me the ability to see the Mona Lisa painted 20 different ways. All of those learnings helped to shape my company, HospiVation.” (Jason)  “Ask any social media manager. It’s very hard to get people to follow you and it’s even hard to keep them.” (Jason) “It’s not just managing, leading and coaching – it’s knowing the difference between the three. We use managing more than anything else in our day as a hospitality leader. Leadership is different. Leadership is understanding the overarching items about the industry and where to move the brand next.” (Jason) “Coaching is the mastery of small groups and one-on-ones. Coaching is you creating a space of 30 minutes to listen to your team.” (Jason) “When it comes to mastering your meetings, you have to understand that if you aren’t sitting down to make a decision, you probably shouldn’t be there.” (Jason) “You should never stop training, even when someone puts in a notice (and are departing soon).” (Jason)











TRANSCRIPT



























00:00.00vigorbrandingHello everybody today’s guest is Jason Brooks he’s a motivational speaker an expert in restaurant management and the author of the book every leader needs followers 10 keys to transform restaurant managers into hospitality leaders Jason. Thanks so much for being here. Um, I’d love to start off with just you talking a little bit about your past like some of the places you’ve been and some of the things you’ve done. 00:26.34Jason BrooksThank you Michael ah, it’s a pleasure being on forktails in amazing podcast. Your listeners are full First they know their business. They know what they’re talking about so I am honored. Um, you know my past is like many. Pasts of coaches of speakers meaning that I came in through the side door and and I started out washing dishes very young age 15 first job. My my mother didn’t even know that I got a job. Ah, she just came home one day after three weeks of working and there were a lot more groceries in the fridge than when she went to work and she’s like Jason where did all this food come from and like mom I promise I didn’t do anything bad I got a child. But cooking has been someth