Fanalytics with Mike Lewis Fanalytics

We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break.

In this podcast, Emory Marketing Professor Mike Lewis discusses how culture wars impact fandoms in sports and entertainment. Lewis defines culture wars as the conflicts that arise when different groups have opposing views on cultural values, norms, and beliefs.

Professor Lewis notes that these conflicts can seep into the products that fans are passionate about, including sports and entertainment. Lewis cites examples of how culture wars impact fandoms like the Star Wars community - as well as the change in how sports fans interpret the actions of now controversial players like Rudy Gobert.

Lewis also discusses the challenge cultural division poses for professional sports leagues. He notes that sports have historically been seen as a way to bring people together, but in recent years, they have become more politicized. This has led to challenges for leagues as they try to navigate issues such as player protests during the national anthem.

Check out the latest news on the podcast here: https://linktr.ee/fanalyticspodcast

We're taking a short break from uploading new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. Kicking things off is an episode about how commercialized sports experiences impact fandom.

Welcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marketing Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan experience, and how commercialization might be impacting fan loyalty.

But we're not just talking sports. The world of politics also has its fair share of fandom. As we look ahead to the 2024 Republican primary season, we introduce what will be an ongoing discussion on branding strategies used by potential candidates like Tim Scott, Ron DeSantis, Donald Trump, Nikki Haley, and Mike Pence. And we'll round this up by continuing our ongoing conversation regarding the intersection of politics and sports.


Fasten your seatbelts as we embark on this thrilling journey through the world of sports, entertainment, and politics like you’ve never heard before!

Check out the latest news on the podcast here: https://linktr.ee/fanalyticspodcast

This episode of the Fanalytics podcast with Michael Lewis explains the upcoming shift in the podcast's focus towards exploring the future of fandom through technology, demographics, and marketing with initial episodes centered on the WNBA, the Olympics, and collegiate sports in the NIL era.

This episode delves into the passion of college basketball fandom as the Final Four approaches while also exploring the hurdles and potential (or lack thereof) for minor league football.

The Fanalytics podcast, hosted by Mike Lewis and Doug Battle, delves into sports analytics and fan engagement, discussing topics from March Madness and college basketball's media coverage to the NFL Draft, women's college basketball, and controversies in professional sports.