111 episodes

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Alex Price sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips.Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

FINITE: B2B Marketing Podcast for Tech, Software & SaaS Alex Price

    • Business

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Alex Price sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips.Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

    #111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO

    #111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO

    This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantly, humility.

    Tom Furr, currently CMO at legal-tech DISCO, has risen to B2B leadership from a background in brand. Despite having not gone to uni, and dropping out of school at 16, Tom's approach to business is one of learning; learning from other leaders and learning from his team. 

    Listen to the episode to hear how Tom feels being the youngest exec in the boardroom, while leading an ambitious marketing team from an office bigger than his living room. 
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    • 25 min
    #110 - Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus

    #110 - Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus

    One of the biggest obstacles to great account-based marketing is an unsupportive senior leadership team. Without internal buy-in, young ABM programmes are faced with a lack of cross-functional alignment, low budgets and short timespans to prove effectiveness: limitations that inevitably prove gatekeepers correct.

    On this FINITE Podcast episode, Jenna Chambers, Head of EMEA Partnerships at Terminus, shares her advice on gaining internal support to kickstart ABM programmes that see results.

    This episode covers:
    - Why its a challenge for B2B marketers to get internal buy-in for ABM
    - The best starting point for ABM
    - Kickstarting ABM with a pilot programme
    - Defining budgets
    - Getting the sales team on board
    - Metrics to prove the value of an early ABM programme

    The FINITE Podcast is made possible by Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.
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    • 28 min
    #109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts

    #109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts

    You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you'll have seen or read his book, Converted: The Data-Driven Way to Win Customer's Hearts.

    On this FINITE Podcast episode, Neil shares some of the key takeaways from the last section of his book, including cultural shifts that should be made in B2B tech orgs, and ways to utilise data for a more lucrative outcome.

    Find Neil's book here.

    The FINITE Podcast is made possible by:

    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.

    - Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

    - And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
    Support the show

    • 27 min
    #108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

    #108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

    Richard Maclauchlan is always hired to get things off the ground, such as the FIFA World Cup Trophy Tour by Coca-Cola in his B2C agency days. He pivoted to B2B tech when he led the development of brand and activation for LogMeIn's portfolio of enterprise SaaS products, including GoToWebinar.

    Now, Richard is VP of brand at Workhuman. It probably needs no introduction, but Workhuman is a leading enterprise HR platform, where Richard is currently taking an emotion-led approach to brand marketing. 
    Listen to this podcast to learn more about Richard's career shift, how he's making the end user a central focus at Workhuman and why you should think about emotion in your own B2B marketing strategy. 


    Support the show

    • 26 min
    #107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

    #107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

    When your brand values aren't aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge - to uptake and to get buy-in for. 

    On this episode of the FINITE Podcast, Idan Gol, VP Marketing at Mesh Payments, takes us through his journey rebranding on a budget. He shares his timeline, objectives, if he worked with freelancers and how he communicated the importance of the rebrand to founders.

    The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

    And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.
    Support the show

    • 24 min
    #106 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

    #106 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

    Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridges the gap between marketing and communications for a leading FinTech organisation that serves 3000 financial institutions and 1.2 billion people.

    On this FINITE Podcast, Evelina shares how she leads both functions to reduce silos for successful messaging.

    The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

    And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.
    Support the show

    • 23 min

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