32 min
First Horizon Bank’s Erin Pryor: How to build a brand internally and why all great brands are operational Bank Marketing Today by Vya
-
- Marketing
Why should you build a brand internally first? Erin Pryor, Executive Vice President, Chief Marketing Officer at First Horizon Bank, discusses branding, the difference between a merger of equals and an acquisiton, and why there is an expectation for great brands to be operationally excellent. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
Why should you build a brand internally first? Erin Pryor, Executive Vice President, Chief Marketing Officer at First Horizon Bank, discusses branding, the difference between a merger of equals and an acquisiton, and why there is an expectation for great brands to be operationally excellent. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
32 min