HealthTech Hustle Rodney Hu

I want to share with you the authority website framework - how to map it out and what it looks like when plotted on the canvas.

The whole purpose of a website layout and framework is to be very specific with where traffic flows after a user lands on your domain. As you develop this, it's going to build the effectiveness and authority of your website leading to better conversion.

I want to share the authority framework and three secrets to growing your audience and establishing your brand in an industry.

This quote really resonates with the topic that we'll be talking about:

“A small piece of wood creates a small fire, adequate enough to warm you up. Add just a few more pieces to blast an immense bonfire, large enough to one of your entire circle of friends.”

My goal with this framework is to show you how to take that spark, turn it into a flame, and watch it grow into a bonfire.

I want to share with you a podcast funnel - the process and workflow of how to go about finding guests, creating content, publishing content, promoting content and ultimately how we can drive specific digital marketing.

Depending on the metrics you want to track, you can position this. Most of my audience can be found through LinkedIn - this is where I began outreach and finding guests. You can also use Facebook groups, email outreach, finding people through other forums, or just doing research on Google.

I want to share a framework that I've been studying, learning and implementing over the past few years.

The idea is termed as the “influencer method” of how to grow your own audience, grow your following and influence amongst a target audience and target market by leveraging other people's audience.

Using the Authority Funnel Framework, you can position yourself as an expert and an influential authority within your space and your target audience.

The big problem right now is that with so many people creating content, there's a lot of noise. The markets are very saturated. How do you position yourself to sound like music in a noisy market? That's the mindset behind this framework.

A common myth or misconception is that you have to be someone famous or already have a large following in order to be considered an authority or thought leader within your space.

In this episode, I talk with Kate Cordell and Ken Knecht are the Co-Founders of Opeeka, an AI-driven mental healthcare software company. Their cloud-based solution aggregates mental healthcare assessments from multiple providers into a single digital story map. In this interview, they explain how their solution uses success-focused AI to help solve the post-Covid-19 mental healthcare.
Dr. Cordell is a nationwide thought leader for behavioral health technology, integrating data systems to support a whole- person approach to care. She has built models for federal, state, county, healthcare providers and community-based agencies to convert behavioral health and social program data into decisions and decisions into positive outcomes.