182 episodes

Good2bSocial - joined by industry leaders - offers a fresh perspective on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.

Legal Marketing 2.0 Podcast Guy Alvarez

    • Business

Good2bSocial - joined by industry leaders - offers a fresh perspective on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.

    Leveraging Digital Marketing in a Post-Pandemic World

    Leveraging Digital Marketing in a Post-Pandemic World

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Stephen Clark the Senior Marketing and Communications Manager at Brown Rudnick, where he oversees the firm’s PR and digital marketing efforts. Stephen is based in New York and joined the firm in 2021 after managing digital communications at Hubbard & Read for 10 years. Before joining the legal industry, Stephen was an award-winning journalist who served as a staff writer for the Los Angeles Times and as a politics editor for the Washington, D.C, Bureau of FoxNews.com.

    • 20 min
    Making Audio Content Work for Your Firm

    Making Audio Content Work for Your Firm

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alison Reynolds, the Senior Digital Marketing Manager for Vinson & Elkins, which is a 100-plus-year-old law firm headquartered in Houston, Texas, with offices around the world. While it is her first and only law firm experience, in the last eight years Alison has helped transform the firm’s digital presence across channels and establish a robust content and social media marketing strategy. Prior to V&E, Alison came from the publishing industry, having worked in New York City and Houston in magazine, newspaper, and online publishing. Her love of storytelling inspires her to create compelling online experiences for the firm’s audiences.

    • 25 min
    Building & Leveraging Your Brand Through Social Media

    Building & Leveraging Your Brand Through Social Media

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jenny Fortin, the Digital Marketing Manager at Winston & Strawn where she manages the firm’s digital marketing strategy including the firm’s website, SEO, analytics, and social media channels. Prior to her role as a digital marketer, Jenny worked with the firm’s attorney recruiting and development team for nearly a decade.

    • 21 min
    How to Start and Succeed at Creating Your Law Firm Podcast

    How to Start and Succeed at Creating Your Law Firm Podcast

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alan Kaplinsky, the senior counsel and for 25 years the chair of the consumer financial services group at the Ballard Spahr law firm. He is the recipient of the lifetime achievement award of the American College of consumer financial services law.  Alan has been consistently ranked as a tier 1 lawyer by Chambers, USA in the area of consumer, financial services, regulation, litigation, and government enforcement. He also launched Ballard Spahr’s blog Consumer Finance Monitor in 2011 as well as their podcast show which goes by the same name in 2018.

    • 30 min
    Exploring New Marketing Channels

    Exploring New Marketing Channels

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Emily Rogers, the US Chief Marketing and Business Development Officer at Norton Rose Fulbright, based in their New York office. Joining Norton Rose Fulbright during its combination with Chadbourne & Parke in 2017, Emily has led several special projects for the firm, including serving as the producer of the project finance podcast, Currents, which has more than 2.8 million downloads and has led the marketing efforts for the firm's innovation-focused subsidiary, LX Studio and privacy compliance tool suite, NT Analyzer. In addition to her core role, Emily is the firm's global strategic lead for podcasts, the chair of the firm's Wellness Committee and a local leader of WiN (Women in Norton Rose Fulbright).

    • 17 min
    How to Ignite or Recharge Your Business Development Efforts

    How to Ignite or Recharge Your Business Development Efforts

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where she and her team help law firms grow thriving businesses by helping lawyers become better business developers and leaders. Elise is the creator of the Lawyers Making Rain program for law firms as well as The Lawyer’s Edge Ignite, a business development program for women lawyers that is launching in 2023. In addition to coaching, training, and consulting, Elise speaks frequently for legal organizations and writes articles on the subject of business development for publications such as Law.com and Law360. She is also the host of The Lawyer’s Edge podcast, where Guy Alvarez was a recent guest!

    • 25 min

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