70 episodes

“The difficulty”, writes economist John Maynard Keynes, “lies not in the new ideas, but in escaping from the old ones.” In Outgrow’s Marketer of the Month podcast we explore the clash of the old and the new, of actuality and potentiality, and of necessity and abundance. Join us to listen to thought provoking guests ranging from the co-founders of Wikipedia, Tech Unicorn CXOs, Pulitzer Prize winners, Wharton Professors, and Forbes influencers.

Marketer of the Month Outgrow

    • Business

“The difficulty”, writes economist John Maynard Keynes, “lies not in the new ideas, but in escaping from the old ones.” In Outgrow’s Marketer of the Month podcast we explore the clash of the old and the new, of actuality and potentiality, and of necessity and abundance. Join us to listen to thought provoking guests ranging from the co-founders of Wikipedia, Tech Unicorn CXOs, Pulitzer Prize winners, Wharton Professors, and Forbes influencers.

    Swipe File Founder’s Tactical Manual for Achieving Stellar SaaS Success

    Swipe File Founder’s Tactical Manual for Achieving Stellar SaaS Success

    Interview with Corey Haines - Founder of Swipe Files

    Swipe Files - founded by Corey Haines - is a membership website that offers courses, a community, and content to help you become an expert marketer. Through his newsletter, membership community, podcast, and other platforms, Corey curates marketing examples, copywriting assistance, and more. In this episode, we discuss Corey's five stages of awareness in the customer journey, how he got Swipe Files off the ground, why he went full-time, and a comprehensive plan for succeeding in the SaaS industry.

    What's On The Menu:


    How Swipe File is helping copywriters by serving as a source of project inspiration
    Changing behaviors and meeting the ever-evolving demand for the relevant content
    Solving lower funnel challenges with 5 Stages of Awareness
    Creating a foundationally strong marketing strategy in order to survive constant algorithm updates
    Building a balance between in-house and outsourced content
    Standing out as a SaaS brand in a competitive market

    • 24 min
    Forbes 30 Under 30 : Co-Founder of 1440 Media on Navigating a Data Fueled Future of Marketing

    Forbes 30 Under 30 : Co-Founder of 1440 Media on Navigating a Data Fueled Future of Marketing

    Interview with Pierre Lipton - Co-founder & COO at 1440 Media

    Pierre Lipton co-founded 1440 Media in 2017 in order to produce a free, ad-supported daily email newsletter that uses fact-based reporting and primary research to provide an overview of the day's events that Americans - from all political perspectives - can agree on. With more than a million subscribers, 1440 anticipates making more than $7 million in revenue this year and has received funding of $2.5 million from a variety of sources, including Cannon Capital. Tune in to the latest edition of Marketer of the Month to learn how this brilliant entrepreneur is transforming the world - one unbiased, fact-backed, data-based newsletter at a time.



    What's On The Menu:


    Newsletter Marketing in the upcoming decade
    Important aspects of audience expansion in the post-pandemic economy
    Why product marketing is crucial in modern marketing
    How to implement significant changes using data, evidence, testing, and statistics
    Rethinking the lifetime value (LTV) of your customer
    Pierre’s secret to achieving a 10 million run rate with just 8 employees

    • 10 min
    Achieving Maximum SEO Impact with the Right Content Strategy

    Achieving Maximum SEO Impact with the Right Content Strategy

    Interview with Freelancer of the Month Alanna Brannigan - Freelancer and Founder of Harvest Moon Marketing



    Alanna is the founder of Harvest Moon Marketing and is committed to providing SEO, email, and content marketing services to help ambitious businesses succeed in the digital marketing space. Check out the latest edition of Outgrow's Freelancer of the Month to learn what advice this talented professional in the field has for how to excel at SEO and create a world of opportunities for yourself.



    What's On The Menu:


    Why copywriting is the backbone of digital marketing
    How Alanna assisted a travel website in increasing organic traffic by 6000 percent year over year through SEO and content marketing
    What an SEO audit entails
    How to get started with Upwork and broaden your presence geographically
    How blogging can assist in dominating the search
    Guidelines for an effective SEO content writing strategy

    • 23 min
    Forbes 30 Under 30: Marpipe's Founder on Understanding Your Audience Better With Creative Ad Testing

    Forbes 30 Under 30: Marpipe's Founder on Understanding Your Audience Better With Creative Ad Testing

    Interview with Dan Pantelo - Founder of Marpipe

    Marpipe, founded by 26-year-old Dan Pantelo, whose parents immigrated from Soviet Ukraine, aims to optimize creative campaigns through big data analysis. Investors like Stage 2, Ripple, and Laconia Capital Group have backed the software platform, most recently in an $8 million Series A funding round in September. Tune in to know more about how this creative young marketer is building revolutionizing tools with a visionary team of marketing and engineering experts to digitally automate the process of selling.

    What's On The Menu:


    Invasive Audience Targeting: How recent regulatory changes are preventing marketers from using it
    Why data-driven ad creation is the way of the future for advertising
    Scaling ads testing for B2B SaaS companies in the upcoming decade
    Leveraging experienced performance marketers and designers in creative ad testing
    Marpipe’s Mission: bringing together marketers and creatives using data and automation
    Treating ad creatives more like a science than an art

    • 15 min
    Optimizing Your Marketing Strategy With the Right Metrics

    Optimizing Your Marketing Strategy With the Right Metrics

    Interview with Freelancer of the Month, Joe Dejene - Paid Traffic Consultant & Founder, Duckweed Media

    Performance Marketer - Joe Dejene is a former Engineer and Firefighter. After observing that the majority of marketing agencies do not treat their clients as true partners, he founded Duckweed Media in 2019. He has assisted numerous brands to expand and achieve profitability - most recently an eCom brand in the health space, from $75,800 MRR to $158,900 MRR while maintaining a profitable CAC. Learn more about structuring email campaigns, paid traffic, and advertising in this latest edition of Freelancer of the Month.

    What's On The Menu:


    Why focusing on increasing LTV is easier and more scalable than decreasing CAC
    Key marketing funnel metrics you should measure
    Putting yourself in your client's position
    Why paid traffic is great for quick wins
    Achieving long-term success with organic content marketing
    Optimizing your marketing strategy for purchases rather than leads

    • 36 min
    Forbes 30 Under 30: The Drivers of Modern Marketing & Growth - Upstart’s CMO on embracing new tech and building high-performing teams

    Forbes 30 Under 30: The Drivers of Modern Marketing & Growth - Upstart’s CMO on embracing new tech and building high-performing teams

    Interview with Chantal Rapport - Chief Marketing Officer & Head of Growth at Upstart

    Chantal Rapport began working for Upstart in 2017 and was appointed CMO in early 2021. She now manages over 100 employees and an $87.1 million marketing budget. She oversaw marketing for the company's December 2020 IPO, transformed the acquisition strategy using Upstart's own AI and machine learning expertise, and helped increase Q2 2021 revenue to $194 million – up 1,018% year over year. Tune in to listen to what this astute young marketer has to say about what the future holds for tech, finance, and marketing.



    What's On The Menu:


    How Upstart helps expand access to money and credit
    3 factors that will be crucial for growth over the coming years
    Why it's wrong to presume who your customers are
    Building an effective growth team for a post-pandemic economy
    How bringing in decision-makers and fostering flexibility can lead to significant growth
    The future of marketing & tech: data-driven decision making and individualized customer experiences

    • 7 min

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