109 episodes
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners Sam Birkett and Sally Green
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- Business
Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.
We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.
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Imperfect Marketing Campaigns - Part 2
In this episode of the podcast, Sam Birkett and Sally Green delve into eight common reasons why many marketing campaigns fail. The two also discuss how to identify when a campaign is not going to be successful and the measures that can be taken to make changes to turn it around.
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Imperfect Marketing Campaigns - Part 1
In this episode, Sally and Sam discuss the concept of imperfect marketing campaigns, exploring how to turn a potential catastrophe into a successful campaign and the importance of setting up a good system for dealing with potential issues.
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Stakeholder Management
This week, Sally and Sam explore how you can identify and manage stakeholders, from managing expectations to achieving goals that are targeted to stakeholders at every level.
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Acceptance of Failure - Mini Meander
We are all faced with the risk of failure, however through manageable goals and an understanding that failure does not necessarily mean disaster can we avoid unnecessary distress? This week, join Sam for a Mini Meander exploring the importance of acceptance in the face of failure.
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How Marketers Can Use Podcasts - Part 2
How and why should you consider creating a podcast? This week, Sally and Sam are joined by podcast producer and founder of Story Ninety-Four, Matt Eastland Jones to discuss the power of podcasting and the benefits that podcasting can have for your business.
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Marketing into the New Year
With the new year quickly approaching, how can you make the best use of this time to finish up your campaigns for this year and prepare for the next? This week Sally and Sam explore marketing at the year-end and how marketers can get the most out of the holiday season.