SFR 297: Your Offer Might Be Good Enough Already Sales Funnel Radio

Although ALL Offers can use a facelift, the main driver of a purchase isn't the offer itself…
 
 So your offer may be good enough to sell already. 
 
Here are two common things that really keep people from selling…
 
Steve Larsen comin’ atcha from the Two Comma Club X Cruise…
 
I'm here (with 400 Two Comma Club Xers) on the largest ship I've ever seen in my life. 
 
It's so BIG that I can't feel the waves - I wish I could. I like it when mother nature lulls me to sleep on a ship. 
 
I’m wearing ‘the team shirt’ and having a ton of fun…
 
I was on the same cruise a year ago… and let me tell you, A LOT has changed for me since then…
 
 Business is different.   
I'm different.   
So I just wanted to share two common issues that stop people selling…
 
One is an external problem  
The second is a gamechanger that I would have made fun of and called “Fluffy” only a short while ago.  
I also want to sure with you WHY your offer may actually be good enough already…
 
And WHAT you should be focusing on instead!
 
So without further ado…
 
HOW TO INCREASE PRODUCT SALES IN #1 MOVE
 
Real quick, let me tell you a powerful story... (I think I've told you guys this before, so I'll be brief). 
 
I was a door-to-door sales guy selling pest control in Salt Lake. 
 
And basically I had learned how to sell, (I'm just gonna say it, hopefully, it doesn't offend anybody), poor lower-income neighborhoods.
 
I'd spent five months doing door-to-door sales, (which if you've ever done that, you know it's completely grueling but an awesome, awesome place to learn and grow). 
 
At the end of the summer, I was so excited to go pick up my check from the mailbox…
 
 I go to the mailbox to collect the check that is meant to funds the next (however many months) of our life.
 
I grab the check, I open it up, and my jaw hit the floor. 
 
You know when you're on a roller coaster and it shoots down really fast, that feeling in your stomach?
 
 I was like, "Oh my gosh. Oh, Holy crap. I can't... This has to be wrong". 
 
On the check from five months of work was ONLY $1200. 
 
I called my buddy and I was like…
 
 "Dude, what's wrong with this check? Something's wrong. You've clearly made a mistake!" 
 
And he goes, "Dude, that's it."
 
I was like, "Oh, my gosh. This is it!" 
 
I call him back again... 
 
I was like, "No, this has to be wrong. There's got to be a mistake in what you're showing me right here." 
 
And the REALITY is, he goes…
 
 "Dude, you spent the entire summer learning to sell people who have no money. 
 
What do you think happens when it's time for the second service of their pest control contract that you sold them? 
 
They canceled! … and can you blame them?" 
 
Meanwhile, all these other guys who’d actually sold fewer (but higher value) contracts in more well-off neighborhoods (who didn’t cancel) made waaay more money.
 
 Now, hopefully, it doesn't offend anybody, but that's the reality.
 
 The main takeaway here is…
 
 Good products die in poor markets
 
So I want to share the two major traps that might be stuck in…
 
TRAP #1
 
You might be doing the equivalent of going into the wrong neighborhood to sell your product.  
And that might be one reason why you're NOT selling!
 
 I stand up and I go to my market…
 
 A market is NOT a person, a market is a location.
 
 I was going to a bad location (without many dream customers)...
 
While my buddies had learned to sell in…
 
 Richer   
More well-off  
Dream customer-filled   
… locations or neighborhoods. 
 
This BIG deal to understand, my friends. 
 
This one principle has literally changed my business. 
 
So #1, please understand that some of you are just selling the wrong person.
 
It's easy to make a mistake and say, "Oh, you know w