89 episodes

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.

The Business Case For Women's Sports Caroline Fitzgerald

    • Sport

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.

    Ep. #87 The Story Behind the Women's Sports Network: The First-Ever 24/7 Network Dedicated Exclusively to Women's Sports, ft. Raquel Braun

    Ep. #87 The Story Behind the Women's Sports Network: The First-Ever 24/7 Network Dedicated Exclusively to Women's Sports, ft. Raquel Braun

    In episode #87 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Raquel Braun, the Chief Business Officer at the Women's Sports Network - which is the first-ever 24/7 streaming network dedicated exclusively to women’s sports.

    • 25 min
    Ep. #86 How The GIST is Shaking Up the Male-Dominated Sports Media Industry by Centering Women, ft. Jacie deHoop

    Ep. #86 How The GIST is Shaking Up the Male-Dominated Sports Media Industry by Centering Women, ft. Jacie deHoop

    In episode #86 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jacie deHoop, Co-Founder of The GIST.

    • 27 min
    Ep. #85 How Disney Advertising is “Leveling up” to Bring More Brands into Women’s Sports, ft. Deidra Maddock

    Ep. #85 How Disney Advertising is “Leveling up” to Bring More Brands into Women’s Sports, ft. Deidra Maddock

    In episode #85 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline chats with Deidra Maddock, the Vice President of Sports Brand Solutions at Disney Advertising.

    • 21 min
    Ep. #84 The Story Behind The Collective’s #WeAreBG Campaign to Bring Brittney Griner Home, ft. Laura Waters-Brown

    Ep. #84 The Story Behind The Collective’s #WeAreBG Campaign to Bring Brittney Griner Home, ft. Laura Waters-Brown

    In episode #84 of 🎙️The Business Case For Women’s Sports, presented by Ally, we sat down with Laura Waters-Brown, a Director at The Collective at Wasserman, and one of the key leaders behind the #WeAreBG Campaign to bring Brittney Griner home safely.

    • 29 min
    Ep. #83 How Valeur is working to be the Voice of Pay Equity Within the Sports Industry, ft. Arianna Criscione

    Ep. #83 How Valeur is working to be the Voice of Pay Equity Within the Sports Industry, ft. Arianna Criscione

    In episode #83 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Arianna Criscione, the Co-Founder of Valeur.

    • 32 min
    Ep. #82 How Flame Bearers is Giving Women Olympians & Paralympians a Platform to Share their Trials & Triumphs, ft. Jamie Mittelman

    Ep. #82 How Flame Bearers is Giving Women Olympians & Paralympians a Platform to Share their Trials & Triumphs, ft. Jamie Mittelman

    In episode #82 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Jamie Mittelman, the Founder & Host of Flame Bearers which is the first global storytelling platform to illuminate the unsung stories of resilient women Olympians & Paralympians.🏆

    • 21 min

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