Welcome to the GOALS podcast, The Business Case For Women's Sports, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
Ep. #14 The Story Behind the First-Ever NWSL Trading Cards
In Ep. #14, hear Matt Peek, the Co-Founder and COO at Parkside Collectibles, tell the story behind the creation of the first-ever trading cards for the National Women’s Soccer League.
Ep. #13 Money, Market Share & Growing Women's Sports
In Ep. #13, Caroline sits down with Chrissi Sanders to discuss how women's sports can unlock more market share within the sports industry.
Ep. #12 How MarketPryce is Democratizing Marketing for Women Athletes
In Ep. #12, Caroline interviews Jason Bergman, the Co-Founder & CEO of MarketPryce. Jason is a firm believer that all athletes should have fair access to marketing & endorsement opportunities. At MarketPryce, Jason and his team work to remove many of the institutional barriers that are in place between women athletes and their ability to capitalize on their talents.
Ep.#11 The Rise of NJ/NY Gotham FC
In Ep. #11, hear from Alyse LaHue, the General Manager of NJ/NY Gotham FC of the NWSL. Listen to Alyse's thoughts on why women’s soccer is on the rise the United States, the story behind re-branding Sky Blue FC's to NJ/NY Gotham FC, and how Alyse is leveraging the power of Gotham's fans to inform the Club's future.
Ep.#10 Breaking Through the Boys Club of Sports Media
In Ep. #10, Caroline interviews Meredith Cash, a women's sports reporter at Business Insider. Caroline & Meredith dig into the business of being a women’s sports reporter, the many reasons why women’s sports only receive 4% of coverage, and why it's bad business for networks & newsrooms to not invest in women's sports.
Ep. #9 A Glimpse Inside the Global Women's Basketball Experience
In Ep. #9, Caroline talks with Tully Bevilaqua, a former WNBA player, an Australian Olympic silver medalist, and a member of the Western Australia Basketball Hall of Fame. Tully shares about her experiences playing professional basketball around the world, and how perception, compensation, and opportunities have changed across the global women's basketball industry over the years.