The Girls in Marketing Podcast Girls in Marketing

⭐️ Start your passion project with Hostinger here: ⁠https://www.hostinger.com/girlsinmarketing⁠ ⭐️



Welcome back to another episode of The Girls in Marketing Podcast!



In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life.



Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she's learned, and the strategies she employed to carve out a successful career in marketing.

In this episode, we discuss:



Anna's first industry role at Marks and Spencer's
How to make travelling fit with your career
Using rejection to help you meet your career goals
Building your own marketing agency




Join us in this episode as we discuss Anna's remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations.

⭐️ Start your passion project with Hostinger here: ⁠https://www.hostinger.com/girlsinmarketing⁠ ⭐️



This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z.



With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right.



Listen to the team discuss:


The difference between Gen Z and Millenials
How attitudes and behaviours of Gen Z differ
The resurge of Snapchat
Brands that have shifted their messaging to Gen Z



Whether you're a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing.



As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠

Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24



Tune in and learn how to get your brand to stand out among the younger generation.



See you next week for another guest episode... it's a good one 🤭

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️



In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta.



Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn.



Olivia chats with Lara about:


How LinkedIn is changing


The importance of storytelling for brands and personal pages
Lara's personal branding journey, from unemployment to building a six-figure business
The most popular (and unpopular) post formats



Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta.



Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better!



See you next week for a team episode!

Girls in Marketing Team

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️



The average TikTok user opens the app 19 times per day.

It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak?



Join some of The Girls in Marketing Team in this TikTok special as we discuss:


The latest TikTok headlines
If TikTok is in its decline phase
How to make content engaging for TikTok
Small businesses who have blown up on TikTok



Whether you're a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time.



As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing

Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24



See you next Wednesday for another episode!

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️



If there is someone who can make anything go viral, it’s John Thornton.



John is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks.



With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off.



He’s had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn.



For anyone working in the creative industry, this episode is for you.



This episode covers:

🚀 What ‘going viral’ actually means

🤝 How brands like Weetabix and Heinz have used virality

🧑‍💻 Working for SURREAL Cereal and innocent drinks

🎨 Being a marketing creative



A huge thanks to John for coming on The Girls in Marketing Podcast!



You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’



And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 🤫



See you next week for another episode!

Girls in Marketing

⭐️ Check out Hostinger's Website Builder here: http://hostinger.com/girlsinmarketing ⭐️



💫Explore Kingbridge Insurance for your business here: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 💫



This week, we have an International Women's Day special for you.



At Girls in Marketing, International Women's Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love.



But we know that's not the reality for everyone.

Join us in today's episode as we discuss:
-What International Women's Day means to us
-Why it is important to advocate for women
-Good International Women's Day marketing campaigns, from Nike, CPB London and more
-Gender inequality in marketing as of 2024



This is such an important episode and we hope you all join us in raising awareness of International Women's Day on the 8th March!



See you next week for another episode!