The Importance Of and Strategies For Self Promotion Career Talk: Learn - Grow - Thrive

Note: I hooked up the Shure mic wrong LOL this NOT an accurate sound quality, it is however the quality of a MacBook Air hahahaha



Marketing Talk: Learn - Grow - Thrive Podcast Link



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Notes: 

Most of us are not comfortable with self-promotion

That said, most of us do indeed need to leverage this skill

Whether in the workplace, for a business, or podcast, or social channels, etc.

 

Definition:

Dictionary.com

The action of promoting or publicizing oneself

 

What self-promotion is not?

Bragging

Huge difference between hey we made a new podcast episode vs we have the best podcast ever

 

Why is self-promotion important in our careers? AKA benefits to doing it


Promotion opportunities
Credibility
Personal branding
Builds confidence
Professional (and probably personal) growth
Gives you a leg up AKA a competitive edge
Career or job satisfaction
Build/rebuild your reputation
Increase visibility
Networking
Career development
Recognition
Develop leadership skills
Help overcome gender and/or diversity biases
Increased motivation
Puts your achievements center stage
Proves your value
Sets you up to be seen as a SME
Puts you in a position to take control of your career
Lead by example (fosters culture and can share other people's achievements too)

 

Tips/tools/techniques and resources


Be real and authentic
Set goals
Estbalish your version of EVP (employer value proposition) so EVP - employee value prop (AKA unique selling prop, AKA why you're a badass)
Start with what you know (current role, skills, knowledge
Network
Create a personal brand (portfolio if it applies)
Leverage social platforms
Seek feedback from team and others
Create a website
Design on brand (Canva, adobe)
Create content
Become a speaker
Refine your storytelling skills (people relate to stories)
Apply for awards
Get your read on
Leverage online courses
Seek out a mentor

 

Don't list:


Be fake
Lie/embellish
Be arrogant
Be selfish
Dismiss ethical issues
Ignore feedback
Over so it
Be greedy
Put all your eggs in the self-promotion basket




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