017 Into the Fire(Sauce), with Vid Lynch and Ben Smith, Sauce Makers Make It and Sell It

In this episode, Torchbearer Sauces founders Vid Lynch and Ben Smith discuss how they turned seven years of weekly parties into a thriving 15-year-old sauce business. As early innovators in the flavor-based hot sauce movement, they credit their success to decisions about reclaiming the production process and putting in the time to really get to know their products and customers. As their seven-year run of weekly dinner parties of 15-30 guests each started to wind down, Vid, Ben, and Tim ...