33 Min.
#02 How press coverage fueled a 10x user growth Growth Show
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- Karriere
"For the journalists it was just cool that the founders themselves approached them personally." Michael Asshauer is Co-Founder of Familonet – a Social Network for the Family, which was acquired in 2017 by Moovel – the multimodal mobility platform of Daimler. During his time as Founder he was mainly responsible for the product as Chief Product Officer. Today Michael is working as Head of Product Design of Moovel. In this episode we explore with Michael how he and his team managed to get the first users for their app and how that user growth developed to the hockey stick growth, which every tech founders dreams of.
"For the journalists it was just cool that the founders themselves approached them personally." Michael Asshauer is Co-Founder of Familonet – a Social Network for the Family, which was acquired in 2017 by Moovel – the multimodal mobility platform of Daimler. During his time as Founder he was mainly responsible for the product as Chief Product Officer. Today Michael is working as Head of Product Design of Moovel. In this episode we explore with Michael how he and his team managed to get the first users for their app and how that user growth developed to the hockey stick growth, which every tech founders dreams of.
33 Min.