Kim Dormann is co-founder and managing director of Redpinata, a Hamburg-based video production company for high-quality moving image content of all sizes. The North German media entrepreneur has learned the use of voice, emotions and feedback from the audience as a musician, the economic thinking for companies in his time as a foreign trade merchant. The graduate designer acquired his sense for aesthetics and his understanding for the design of communication during his studies as well as during his years as a web developer. Since 2010 he has been self-employed with Redpinata, one of the first video content creators worldwide, where he connects authentic media with brands and channels and helps to serve interaction and demand with relevant video formats. In this episode we will talk with Kim about the ingredients for a great video, underestimated video channels and more.