04: You ARE your customer w/ Katie Webb of Aila Bootstrapped Branding

Aila is a wellness brand for active people. Founded, owned, and operated by Katie Webb, the brand was born from her own need for a higher-quality alternative to existing pre-workout supplements.

We cover:


Katie's path of following her own personal needs to creating a successful product
How she developed, tested, and worked with key partners to make a shelf-ready product that met her standards
How Aila builds customers and community without heavily relying on paid ads

Check out Aila: https://meetaila.com/

Follow Katie on Twitter: https://twitter.com/KatieWebb_