How do you keep sales going? When you don’t have anything new? When you’re not launching? What can you do to stay consistent?
Today we are diving in to making more consistent sales!
Recently Starship Captain Brenda asked: “I just launched a pattern last week and had a good amount of sales, but now what?”
I’m going to share with you what I told her.
This is the second episode in a series about reaching your 2020 goal of increased sales. You can listen to the first, which was about launching and find the Massive Launch Resource Kit at taraswiger.com/launch
Ok, let’s get into it: what do you do to keep sales going? The answer is simple: Send another email.
Yes, if you send 3-5 emails during your launch and now it’s over, get right back into it! Send an email! Post on Instagram! Use the momentum to establish a consistency you might not have had before.
I know you're worried your people won’t want to hear from you too much - YOU ARE WRONG.
They want to hear from you even when you’re not launching. If they stuck with you through the launch, they are VERY interested. In fact, they are closer to buying now than they ever were before.
(If not, they would have unsubscribed or stop opening… in which case they won’t see your messages anyhow!)
Always always remember: you are talking to people who WANT to hear from you.
So what should you send? Well, if you’ve just held a launch that made more sales than usual, then your products are landing in the hands of your customers - which is what you should feature!
If you’re a knitwear designer or yarn maker, you can see your customer projects on Ravelry. If not (or if no one is sharing them yet), you can ASK them to share, better yet, INCENTIVIZE them to.
Yep, offer them something for sharing. Maybe it’s free shipping code for the next 5 people who post a photo with your hashtag or you host a giveaway and everyone who posts a photo and tags it gets entered to win. Now, it’s not ethical to give anything in exchange for a REVIEW. I’m not saying to incentivize reviews, rather incentivize word-of-mouth - people sharing their product on their own social media, while tagging you and using your hashtag.
Then comment on every single one of those posts and ask the share-er if they give you permission to share it on your account!
Then you’ll have customer images and stories to post!
Be sure you also collecting customer feedback when it’s sent directly to you - via DM or email. Have a template that you send in response to nice emails. Mine says something like “Thank you so much, this made my day! Would you mind if I shared this on my social media or website? I will tag you or link to you when I quote you!” (Now, the testimonials for MY business might be private (eg, if someone shares their sales numbers, they may not want to do that publicly), so I also offer to post it anonymously, but most of you sell something people are happy to talk about publicly.
Almost every time I’ve shared this strategy with a Starship Captain, the maker or designer has been SO nervous to start asking their customers if they can quote them. They are certain their customers will not agree or be upset, but you know what? In every single case their customers have been THRILLED and really flattered. People LOVE to talk about what they love!
This has held true for product makers and service providers - tech editors, yarn shops, jewelry designers, glass artists, knitwear designers, home decor brands, life coaches, knitwear designers - your customers WANT to see you succeed and share their great experience with you!
So that is going to provide a new category of content. Every time you share a customer photo or quote, be sure you link to how to get the thing.
Another strategy that it’s easy to forget is to focus attention on your older, great products. If you followed the d