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2Bobs - with David C. Baker and Blair Enns David C. Baker and Blair Enns
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- Wirtschaft
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5,0 • 7 Bewertungen
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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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Innoficiency in Your Agency
Blair has talked many times on the podcast about how innovation and efficiency are mutually opposable goals, and after presenting his first keynote on the "Innoficiency Principle" goes deeper into this idea with David.
Links “The Innoficiency Problem”
“The Marketing Procurement Problem”
The Google Cemetery
“The Enemy Within”
“The Complex Battle for Margin”
“Five Levels of Pricing Success” -
Churn, Baby, Churn
David gets flack for his contrary perspective on how agencies shouldn’t necessarily aim for long-term client relationships. So he clarifies how he’s seen the the fear of both client and employee churn hold firms back.
LINKS
"Reboot Your Culture Through New Business"
"Your Firm Should Be A Team—Not A Family"
"The Problem of Standards" by David Maister
Read the transcript and episode notes at http://2bobs.com/podcast/churn-baby-churn -
Reboot Your Culture Through New Business
Blair frequently tells his clients, “You reinvent the firm one new client at a time.” So looking ahead to the new year, he has five areas where principals can be looking to upgrade their agency’s culture through the next new client.
Links Tim Williams, The Unscalable Business Model
Jim de Zoete, Don't Pitch Your Mental Health
Maintaining the Expert Position...After the Sale
The Agency Gatekeeper
Slapping Down Your Childlike Glee
Everything Can Change in One Conversation
The Enemy Within
Mastering the Value Conversation
Selling in One Lesson
The Power of Options -
Who Should Be Promoted?
Have your firm's managers been promoted based on technical proficiency and status, or was it because of their self-awareness and critical thinking? David shares why he sees so many poor managers in the creative firms he's worked with, and then lists what he looks for in great team leaders.
Read the episode notes and transcript at http://2bobs.com/podcast/who-should-be-promoted -
Maintaining the Expert Position...After the Sale
Without turning everything into a power play, David provides seven sources of leverage that can help agencies maintain the leadership role in client engagements long term.
Read the epiosde notes and transcript at http://2bobs.com/podcast/maintaining-the-expert-position-after-the-sale -
When Your Engagement Level Drops
David has 16 things for principals to try when they feel the need to do something different from running their firm.
Links
Play the Game of Constraints
Read the epsisode notes and transcript at http://2bobs.com/podcast/when-your-engagement-level-drops
Kundenrezensionen
Must listen for marketing folks
If you run an agency, work with agencies or even just work in the marketing field this is absolute must-listen content. David and Blair bring deep, wise insight hard won over years of experience. They are obviously good friends who love to joke around, a feeling that comes through when listening.
I’ve learned so much from both of them and can only say: a thousand thanks.
- Matt, Thousand Ant
One of the best podcast out there
I recommend this podcast every time I get a chance to. This podcast funny, witty and full of valuable insights and anecdotes.
It’s really worth listening to if you work in the creative industry regardless of your position.
Listen to it!
Love it! Smart, witty and useful insights - and I'm not even an agency owner or creative freelancer. Really useful for freelancers, consultants and entrepreneurs.
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