#33 - M. Gansle, McDonald's & Dr. R. Hofmann, Audi Business Innovation GmbH | A Foresight Academy Innovation Rockstars

"The genius of this platform is that when it comes to foresight, foresight and insights are universal, but what we choose to do with that information is going to look different whether I'm SAP, Audi or McDonald's."

In this episode we welcome two exciting guests: Michelle Gansle, Vice President Global Strategic Insights at McDonald's and Dr. Rupert Hofmann, initiator of the Foresight Academy at Audi Business Innovation GmbH.

This lively conversation is kicked off by Michelle, who gives us a glimpse into McDonald's "Accelerating the Arches" program - outlining the three central growth pillars, while Rupert introduces us to the Foresight Academy. This collaborative, cross-industry platform brings together executives from well-known brands - including McDonald's - with the goal to gain insights on the core question: "How do we want to live in 10 years?"

If you'd like to learn more about how exactly this collaboration is organized, what tools are used, but also what Rupert and Michelle think will be the most important changes and drivers in the next 10 years, don't miss this episode

Related links:
www.foresightacademy.com


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