#33 Petrolheads in E-Commerce. Henrik Zadig, CEO, Pierce‪.‬ Commerce Talks with Alexander Graf

In this Le WimLex episode, Lena & Alex had the pleasure of getting Pierce CEO Henrik Zadig in front of a microphone and got some exclusive insights. The self-named Petrolheads of E-Commerce are one of the most successful Swedish online retailers of all time and the European market leader in digitally selling motorcycle parts. Insights on the strong community of the brand, which has helped them to above-average organic traffic, and the 'how' behind their solid profitability core, make this an absolute must-listen.