#57 Zero-Click Commerce and the End of the Retail Funnel with Carina Lamb (EMARKETER)

When shoppers stop clicking, the rules of retail change. 🛍️

In this episode, Carina Lamb from EMARKETER breaks down how generative and agentic AI are threatening to collapse  the retail funnel into a single conversation.

From zero-click commerce and GEO (Generative Engine Optimization) to post-purchase automation and trust-based payments, discover where AI already delivers real ROI and where retailers are still chasing hype.

Listen in to learn more about:

• Smarter inventory forecasting and fulfilment

• AI-enabled customer service and post-purchase support

• Why “fix friction before flashy tools” is retail’s new golden rule

🎧  Listen now and stay ahead of zero-click commerce.