36 Min.
#6 Fellow Travellers bupcast – Was ist Geschichte wert?
-
- Marketing
Andreas and Jason, how do you make the most of a company’s heritage? Today’s episode is crossing the Atlantic Ocean. While we in Germany call it history marketing, in Washington D.C. they call it heritage management. Of course, clients in the US and Germany worry about different pitfalls when looking back on their company’s culture and heritage. Apart from that, there are not many differences between Jason Dressel, CEO of history factory, and Andreas Plöger, our history research team leader, and host Dr. Bettina Fettich- Biernath. They happily discovered a lot of similarities on both sides of the pond – e.g., the transformation of a company’s heritage into a better performance, digging up golden nuggets, and a need for new narratives about founding figures.
https://www.birke.de
https://birke.de/storys/
https://www.historyfactory.com
https://www.historyfactory.com/insights/rebranding-the-history-factory-way/
Andreas and Jason, how do you make the most of a company’s heritage? Today’s episode is crossing the Atlantic Ocean. While we in Germany call it history marketing, in Washington D.C. they call it heritage management. Of course, clients in the US and Germany worry about different pitfalls when looking back on their company’s culture and heritage. Apart from that, there are not many differences between Jason Dressel, CEO of history factory, and Andreas Plöger, our history research team leader, and host Dr. Bettina Fettich- Biernath. They happily discovered a lot of similarities on both sides of the pond – e.g., the transformation of a company’s heritage into a better performance, digging up golden nuggets, and a need for new narratives about founding figures.
https://www.birke.de
https://birke.de/storys/
https://www.historyfactory.com
https://www.historyfactory.com/insights/rebranding-the-history-factory-way/
36 Min.