#68 - Moving toward e-commerce from brick and mortar - Kartik Bhatt, Sharaf Retail Commerce Talks with Alexander Graf

Sharaf Retail is already serving 9 million shoppers every year and has the goal of growing to 15 million shoppers in the coming years. We spoke to COO, Kartik Bhatt, about how they plan to make this happen. With a wide range of brands in the fashion, lifestyle, adventure, and consumer electronics space, we spoke about deciding when and where to open a store, how to leap-frog the marketplace strategy, and how to approach opening in different markets.