Tips and Tools for Freelancers and Solo Entrepreneurs
The Creator Economy Bust?
For the last couple of years, you haven’t been able to escape hearing about the “creator economy.” At first it was merely annoying, as if it were a new thing. The label was new, and so was the sudden interest from venture capitalists who previously had no interest in individual content creators. And yet, things …
The Path From Client Services to Personal Enterprise
If someone offered you a crisp one dollar bill in exchange for two quarters, what would you do? You’d hand over the two quarters without hesitation, right? And what if you had the opportunity to exchange two quarters for a dollar bill over and over again … would you keep doing it until you ran …
A Productized Service Case Study
In this week’s episode we’re talking about productizing, which means taking a service and making it as standardized as possible so it can be sold and scaled like a product. As a starting point, I wanted to share a case study of what I consider a classic example of what most people think of when …
The Content Conspiracy
Brian, why are you so down on content these days? I’m not actually down on content – I owe my entire career to content. What I have a problem with is this mindless acceptance of the idea that you have to create tons of content to succeed. In other words, content works when it’s based …
Personal Brand Versus Personal Enterprise
Personal branding as an active pursuit is nonsense. Branding is a subset of marketing, which is the process of identifying and appealing to particular groups of consumers. Attempts at branding of any kind are meaningless until you and your business have the capacity to mean something to the people in your target market. For 7-figure …
Entrepreneurial Lessons Learned with Chris Ducker
For this week’s episode, I caught up with my friend Chris Ducker of Youpreneur and simply hit record. That may not sound like the best strategy for recording content, but I knew the gold would surface with no problem… and I was right. Here are just a few of the nuggets you’ll hear us discuss: …
Just love it.
Dear Brian, I love your show. I listen to you and your guests before I go to sleep. I like the way you talk about the weather and even more I like your way of getting to the bottom of things: the roots of the success, the small steps and the long-term hustles. I can’t wait for the day I truly say “I’m unemployable”.