#99 - Social Media Storytelling in Music City: Insights from Grand Ole Opry's Social Media Manager, Jenn Crim Making the Brand | Marketing with a Pop Culture Twist

In this episode of Making the Brand, we dive deep into the world of social media storytelling with Jenn Crim, the Social Media Manager at Opry Entertainment Group in Nashville, Tennessee.



Jenn shares her journey, strategies, and creative insights behind managing the social media presence for iconic music venues like the Grand Ole Opry, Ryman Auditorium, ACL Live, and Ole Red.



From reaching 1 million followers on Instagram to navigating the challenges of the pandemic, Jenn discusses her unique approach to engaging with fans, working with diverse artists, and offering valuable advice for social media professionals and aspiring managers.



Tune in for an inspiring conversation filled with behind-the-scenes anecdotes and valuable tips from the heart of country music's social media landscape.



Connect with Jenn on LinkedIn: https://www.linkedin.com/in/jennifercrim/



Also mentioned — check out Jenny Li Fowler's book:

Organic Social Media - How to Build Flourishing Online Communities