A:360 | The Knowlton Group The Knowlton Group

In this podcast, we discuss how data and analytics can support tremendous process improvement and efficiency gains.

Today's A:360 discusses an idea known as "The Four R's". "The Four R's" is a digital marketing framework The Knowlton Group created to conceptualize analytics-driven digital marketing efforts that a modern consumer expects.

Today's A:360 discusses the importance of the "crawl, walk, run" progression when getting started with analytics.

Today's A:360 discusses why developing and nurturing a data-driven culture is as crucial to your analytics success as your technology implementation. Many fail to realize that analytics is as much an exercise in change management as it is in development and programming. In this podcast, I'll give my thoughts on why creating a strong data culture is so critical and some tips to develop one as you start out on the analytics journey.

Today's A:360 discusses why it is critical to boil analytics down to well-defined questions. A question is the fundamental building block of analytics. Well-defined questions can shape and simplify the delivery of analytics to an organization. For those business users who aren't quite sure what data they are looking for, helping them shape a question can be an excellent starting point.

Today's A:360 discusses a few suggested ways to measure the return on investment (ROI) for your analytics initiatives. A common question I receive is "how do we determine the effectiveness of our analytics efforts?". This podcast's intent is to present a few possible ways to answer that very question.