29 min

How to Build Social Validation for a Mobile App - Jon Lau (Weee!‪)‬ Apptivate: App Marketing Explained

    • Marketing

Do consumers think your app is too good to be true? Today’s guest talks about establishing social validation to curb skepticism. We dive into different creative strategies including the use of influencers, creating ads with different angles for the same user, and building the narrative hook that delivers truth behind every piece of creative.

Do consumers think your app is too good to be true? Today’s guest talks about establishing social validation to curb skepticism. We dive into different creative strategies including the use of influencers, creating ads with different angles for the same user, and building the narrative hook that delivers truth behind every piece of creative.

29 min

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