38 Min.

All about Apple's IDFA changes & future role of MMPs - Susan Kuo (Singular‪)‬ Apptivate: App Marketing Explained

    • Marketing

Apple’s announcement to limit IDFA with iOS14 shook the mobile acquisition ecosystem. Today’s guest is here to answer key questions around this topic: what is really happening, why is this happening, and what alternative attribution options exist?

Apple’s announcement to limit IDFA with iOS14 shook the mobile acquisition ecosystem. Today’s guest is here to answer key questions around this topic: what is really happening, why is this happening, and what alternative attribution options exist?

38 Min.