28 min

Why Transparency Matters on an Impression Level - Daniel Lopez (Electronic Arts‪)‬ Apptivate: App Marketing Explained

    • Marketing

With scaling any app comes a saturation of targeted consumers, which begs the question of how many paid impressions are overlapping? Today’s guest discusses some of the challenges facing the mobile marketing industry’s sources for driving growth, such as the lack of transparency at the impression level.

With scaling any app comes a saturation of targeted consumers, which begs the question of how many paid impressions are overlapping? Today’s guest discusses some of the challenges facing the mobile marketing industry’s sources for driving growth, such as the lack of transparency at the impression level.

28 min