ASU Sports Business Podcast Africa Sports Unified
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- Wirtschaft
Podcast by Africa Sports Unified
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#50: Sports Sponsorship & Marketing w/ Abimbola Ilo
This episodes provides is an insightful episode with Abimbola Ilo, the Founder & Chairman of the leading sports marketing and management company headquartered in Lagos.
The conversation covered the sponsorship landscape in Africa, how CAF have done an amazing job with AFCON and what can be done to improve the standards of sports in Nigeria.
This is a really insightful conversation and one that you can't miss.
Timestamp:
Introduction - 01:34
How did the market receive Integral - 07:39
Building Event Attendance - 10:23
Perception of Sponsorships - 14:04
Sponsorship - 19:43
Stakeholder Engagement - 21:58
Challenges to the growth of Sports in Nigeria - 26:04
Potential Growth Areas? - 32:39
Quick Fire Questions - 34:50
Download the Report: ASU AFCON 2023 Overview
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#49: The Development of Africa Football w/ Mimi Fawaz
What was your perception of Africa football perhaps 10 years ago compared to how it is now?
In this episode, we sat down with the leading sports journalist and ambassador for African Football, Mimi Fawaz, live from Abidjan. Mimi has worked for the likes BBC & SkySports plus featured across various other platforms.
The standards and perception of African football has evolved over the years from something that not many people had interest in, to it now being globally respected and "cool". We delve into this topic and discuss what latest legacy will AFCON have on domestic football.
Timestamp:
How has AFCON evolved - 00:02:17
Memorable moments - 00:04:09
The turning Point of African football - 00:05:52
Challenges of the media in Africa - 00:10:48
Engagement of fans in the Ivory Coast - 00:12:33
CAF Awards - 00:14:04
What makes AFCON a unique tournament - 00:15:41
Download the Report: ASU AFCON 2023 Overview
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#48: Freestyle Football & its strategy for Africa w/ Dan Wood
Have you ever heard of Freestyle Football? This is a growing sport that engages with some of the world's biggest brands such as Red Bull & Juventus.
In this episode, we sit down with the Founder of the World Freestyle Football Association, Dan Wood, on how he built this global community.
It was an excellent conversation on which we also covered the foundations of Dan's purpose which is education & social impact and how this should be incorporated in every organisation.
How do we measure success? Through Ubuntu.
Listen to the whole podcast to find out what that means.
Timestamp:
Intro - 0:00:07
Guest Introduction - 0:02:27
Who is Dan Wood - 0:03:09
Redbull Partnership - 0:05:38
The WFFA Community - 0:07:15
Dan’s Pivotal Moments - 0:09:19
Decentralised WFFA - 0:15:17
Usage of Blockchain - 0:19:45
Opportunities and challenges of Africa - 0:21:18
The Event in Kenya - 0:26:25
Dan’s Vision of the Sport - 0:28:39
Donations - 0:35:14
Balance Between Commercial and Social - 0:37:42
Ubuntu - 0:39:41
Quick Questions - 0:44:57
Conclusion - 0:50:19
Download the Report: ASU AFCON 2023 Overview
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#47: AFCON 2023 Overview Report & What lies ahead in 2024
Happy New Year and welcome to the first podcast of 2024. We hope you are well rested and excited to tackle the year ahead.
Our first podcast of the year is a discussion with Gabriel Ajala, Gary Rathbone, CEO at Sportscape Media and James Torvaney, Managing Director of Pulse Sports, making his debut.
We began the podcast by discussing the AFCON 2023 Overview Report that we have recently released. This document is your one-stop insight into all the key business information pertaining to the tournament including commercial and media partners, all the brands involved, social media and fan engagement analytics plus much more.
This was a packed episode with alot of insights as they spoke about AFCON & What trends they look forward to seeing in 2024.
Timestamp:
Intro - 0:00:07
Guest Introduction - 0:03:57
AFCON in 2024 - 0:04:57
AFCON TV Rights - 0:06:20
African Football Growth - 0:15:20
Company Deals with AFCON & CAF - 0:20:00
The importance of Media - 0:46:35
Infrastructure Projects - 0:52:54
Technology and the Future - 0:57:35
Download the Report: ASU AFCON 2023 Overview
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In Retro: ASU Connex Summit Key Takeaways
In this episode, Gabriel Ajala is joined by Andy Howes (Co-Founder & Director of AfroSports) and Gary Al-Smith, leading sports journalist from Ghana.
The 3 take a look back at the Inaugural ASU Connex Summit which took place on 20th October 2023 in partnership with Charles Russell Speechlys and AfroSport. They discuss their key takeaways from the summit and the value that such events bring.
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Timeline:
00:00 Introduction
04:00: Why another event in the ASU Connex Summit?
05:30: Highlights from the Content & Panels on the day
21:00: Engagement & Networking Opportunities in the room
24:00: The insight shared on a dedicated African arbitration centre for Sports
30:00: The importance of reputation and understanding the local market
35:00: Personal KeyTakeaways & the value from the ASU Connex Summit
38:00: Investing into Africa and looking at Basketball as an example
50:00: Closing remarks -
In Conversation with Nicolas Pompigne-Mognard
Our 'In Conversation with..." series takes a deep dive into some of the leaders and trailblazers both on and off the field. What makes them tick and some insight into the journey they have embarked upon.
Our guest for this episode is Nicolas Pompigne-Mognard, Founder, Chairman & Owner of APO Group, Africa's only Pan-African Communications Consultancy. Nicolas has built APO Group to what it is today, working with leading brands across various sectors. He himself is also a pioneer and advocate for pushing and influencing the African narrative.
We discussed Nicolas's early years in how he started APO Group, the journey it has taken and what lessons he has learnt along the way that would be valuable to other entrepreneurs navigating the Pan-African space.
Timestamp:
0:00:11 - Introduction
0:04:51 - The beginning of APO
0:17:20 - How difficult was the beginning of APO
0:26:01 - Investment in Africa.
0:33:27 - If we don’t own our own story, we will lose our sovereignty.
0:36:08 - Approach to maintain strategic partnerships.
0:41:14 - Delegation
0:47:39 - Not everything can be about business.
0:51:13 - How crucial is multitasking at the beginning.
56:00 - What advice do you have for entrepreneurs in Africa
1:02:19 - What are the essential leadership skills?
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