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Advertising Week presents AW360, featuring thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 Advertising Week

    • Wirtschaft

Advertising Week presents AW360, featuring thought-leadership interviews and conversations with the best and brightest in the industry.

    Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE

    Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE

    On this episode of AW360 we speak with Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE about the upcoming POSSIBLE event happening in Miami Beach, April 15-17 2024. Christian discusses what makes POSSIBLE different from other industry events, why Miami Beach is a perfect backdrop to POSSIBLE, and his learnings from his career in the event business.

    • 16 Min.
    Amit Seth, Global Head of Data and AI, The Weather Company

    Amit Seth, Global Head of Data and AI, The Weather Company

    On this episode we’re pleased to welcome Amit Seth, Global Head of Data and AI at The Weather Company. Amit discusses media and marketing evolution, what marketers should be leaning into in 2024, and how The Weather Company is poised to help.

    • 28 Min.
    Tracey Pattani, CEO, Butler, Stern, and Shine Partners

    Tracey Pattani, CEO, Butler, Stern, and Shine Partners

    On this episode of AW360 we speak with Tracey Pattani, CEO of BSSP (Butler, Stern, and Shine Partners)







    Tracey discusses the importance of collaboration, the experience of taking over the CEO role at the dawn of the pandemic, and where she’d like to see the industry head in the coming years.

    • 19 Min.
    Alan Miles, CEO, NCSolutions & Paul Gelb, Sr. Director and NA Head of Media Activation and Investment, Bayer

    Alan Miles, CEO, NCSolutions & Paul Gelb, Sr. Director and NA Head of Media Activation and Investment, Bayer

    To kick off our 9th season of AW360 we’re pleased to welcome Alan Miles, CEO of NCSolutions (NCS) and Paul Gelb, Sr. Director and North America Head of Media Activation and Investment at Bayer. Alan and Paul discuss what 2024 might look like for advertisers, AI, retail media, and much more.

    • 25 Min.
    Rachel Chukura, Head of Consumer, The Weather Company

    Rachel Chukura, Head of Consumer, The Weather Company

    In this episode of AW360 we chat with Rachel Chukura, Head of Consumer, The Weather Company – an IBM company. Rachel discusses the how weather impacts consumers, how marketers can work weather considerations into their everyday marketing, and poses the question: Is Weather the ultimate influencer? (

    • 15 Min.
    Rhys Cater, Group Chief Solutions Officer, Precis

    Rhys Cater, Group Chief Solutions Officer, Precis

    In this episode of AW360 we chat with Rhys Cater, Group Chief Solutions Officer at Precis. Rhys takes us through the current state and definition of marketing ethics, the role they play in modern marketing, and consumer considerations.

    • 26 Min.

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