[Best of] Selling Between Launches: 9 Simple Promotion Strategies That Sell The SIGRUN Show

Even if you love launching, you can’t launch all the time. It would not only exhaust you, but also your email list. So how can you sell between launches? 
In this episode, I’m sharing 9 simple promotion strategies you can apply to sell between launches. 
“You should always be seeding – as soon as you finish one launch, you should prepare for the next one.” - Sigrun
If you’re more of a reader, scroll down to read my 9 promotion strategies that sell. 
 
In this Episode of The Sigrun Show:
Why you need to launch in the first place (1:45) Having a program that people can buy anytime (5:07) The P.S. promo (7:30)  The video promo (9:18)  Social selling (10:33) The 9 word email (13:14) Mini launch (15:31) Affiliate marketing (18:05) Offer on your freebie thank you page (19:46) Automated webinar funnel (21:50) Pocket product funnel (23:01) 9 Promotion Strategies That Sell Between Launches
 
The P.S. Promo  
For every newsletter you send out, add a “P.S.” at the bottom and list the ways people can work with you, free and paid. 
Here’s an example from a “P.S” I use in my emails: 
P.S. When you’re ready to grow your online business, here are two ways I can help you…
Follow me on Instagram and DM me your biggest business challenge and I’ll give you a tip on what to do – Click here. Step up and scale your online business to $10K-$20K months inside our SOMBA Momentum program – Book a free call here. It doesn’t cost anything to add a P.S and let people know – start trying it out in your own emails and see the results it can bring. 
 
 
The Video Promo  
Create a short video around a pressing problem that you know your audience is struggling with and send the video out to your email list. Only those who click to watch the video get an offer.
 
Here’s an example for a video promo: 
I create a video on how to sell between launches. I email my list that I have created this new video and I tag those who click on the link to watch the video. The next day I follow up with an offer that shouldn’t come as a surprise to those who watched the video, for example an online course for $297 on how to sell between launches with all the templates and scripts.
The promo lasts 3-4 days and the rest of the email list does not get any emails and there is no social media about the promo.
 
 
Social Selling  
Post on your personal profile and your business profile and invite the right people to send you a direct message. This is one of the best ways to promote without launching.
 
Here’s an example for social selling: 
I want to offer a 6 day retreat in Iceland and before I go off and create the sales page and book everything, I write a post on social media. The post is 200-300 words long, contains a nice image and highlights all the feelings about this magical retreat (but not too many facts!). At the end, I ask people who are interested to PM me.

Those who PM me are my “launch list” and I can follow up with them and possibly sell the retreat even without a sales page if I did a good job on the social media post. 
 
 
The 9 word email  
The 9-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. Jackson’s claim was that a subject line displaying the recipient’s name only, and a body with a one-line (originally 9-word) question is all you need to engage.
Here’s an example of a 9-word email:

Email subject line: Sigrun
Email body: Are you still looking to grow your online business?
Be cautious when applying this strategy. It’s meant to re-engage those who have already shown interest, and not to sell to a new person who has no idea what you’re talking about
 
Mini Launch  
Instead of going into a full launch, my team and I sometimes offer a paid workshop where only the people who join the workshop are presented with an offer. This promotion h