Bob Booth on How to Get It Right on Buying Complex Services, Buyer Personas and the End-To-End Procurement Process‪.‬ Procurement Unplugged

Tune in on our conversation with Bob Booth, a well-known procurement veteran and current Finance and Supply Chain Transformation Lead at IBM Consulting. Together with our CEO, Fabian Heinrich, Bob elaborates on the future of procurement and identifies the different layers that need to be tackled to realize procurement's full potential. In their conversation, Bob and Fabian also discuss how experience,  quality of data, technology and efficient processes all tie together. Beyond that, Bob sheds light on the complexity of buying services and explains what is needed to set yourself up for success when doing so.

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