Building An Engaged Online Audience (And Why You Should Start Now) | With Courtney LaPlante and Mike Stringer of Spiritbox Your Band Sucks (At Business)

Almost every band that I know dreams of having an international fanbase - but almost all of them focus the entirety of their marketing efforts on their local area.

So how do you reach fans internationally? Online, of course!

To help us learn more on how to develop a large and engaged global audience, we brought on the most talented folks we know: Mike Stringer and Courtney LaPlante of Spiritbox.

They have been on a meteoric rise through the metal community lately, with their latest single 'Blessed Be' hitting #10 on the Sirius XM Octane Charts, and already amassing over a million streams on Spotify alone.

Furthermore, Spiritbox has one of the most engaged online presences I have personally ever encountered (if you want to see for yourself, check out the links below!). And we asked them how they did it!

In this episode of the Your Band Sucks (At Business) podcast, you will learn:
Why building an online fanbase is all about 'under promising and over delivering'How to build a content marketing funnel to guide fans to your other social pagesWhy a non-existent marketing budget can actually be a good thingThe importance of always being on brandand much, much, more!We are so thankful for Courtney and Mike taking the time to come onto the YBS podcast and for sharing their knowledge.

Links To Things We Talk About In This Episode:

Spiritbox links:
Website / Merch
Spotify
Patreon
Instagram

Bands that Spiritbox toured with in Europe (before Covid cancelled it):

After The Burial
Make Them Suffer
Polar

Stuff We Use / Affiliate Links:

Distrokid (our recommended music distribution service): https://distrokid.com/vip/seven/567702

Microphones: Shure SM7B: https://amzn.to/2yN3UHQ

Malcom started a DIY Recording Youtube Channel and you should go subscribe and check out the videos! You can check it out here: https://www.youtube.com/@malcomowenfloodAnd Marcus is killing it on the road with multiple bands! Keep up to date with him via his website, here: https://www.marcusmanhas.comAs always, we love hearing from our listeners! Hit us up on our instagrams!
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